iPhone 13: a half disappointment, which leaves only the buyback to Apple
Apple presented the iPhone 13, but the new model was judged a boring resounding flop by Wall Street which, at this point, seems interested only in the measures that the Cupertino company will launch to support the market, that is, presumable, large, buybacks.
As Bloomberg writes, in a summary of Wall Street's responses to the Apple event, the launch of the iPhone 13 was mostly as expected and lacked something groundbreaking, although the new range is expected to support its product update cycle. analysts say. Here's what they said:
Barclays
Overall the event was as expected, with the key features of the new phones being well documented in the media prior to launch, says analyst Tim Long.
He believes the next two iPhone cycles may prove challenging
Piper Sandler
"No breakthrough announcements" in launch with most new hardware focused on product redesigns and improvements, says analyst Harsh V. Kumar
However, trade-in programs will help the 5G upgrade momentum, with these programs helping to increase demand for the iPhone 12.
Jefferies
The most significant upside is the iPhone 13 device promotions by the three major US carriers, says analyst Kyle McNealy
"We see promotions as more aggressive than last year: they have a higher dollar value or don't require a new net line"
Cowen
New features broadly in line with expectations and should bolster the force in the current 5G upgrade cycle, says analyst Krish Sankar
The doubling of support for 5G carriers by the end of the year was also positive
Evercore ISI
IPhone updates largely as expected and incremental improvements should make the iPhone 13 an attractive product for customers who have not purchased the iPhone 12, says analyst Amit Daryanani
The watch updates stole the show, although there was no specific timeline as to when they will be available
In short, what will Apple do now to support the title in the face of a substantially loffi presentation? Will it restart with the purchase of own shares to keep the price high? And how many billions will it have to invest this time?
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The article iPhone 13: a half disappointment, which leaves only the buyback to Apple comes from ScenariEconomici.it .
This is a machine translation of a post published on Scenari Economici at the URL https://scenarieconomici.it/iphone-13-una-mezza-delusione-che-lascia-solo-il-buyback-a-apple/ on Thu, 16 Sep 2021 07:05:23 +0000.