The economy of online payments in Italy continues to grow
Shopping online and then paying directly from your smartphone is convenient, fast and convenient. A bit like the world of online advertising promotion, which is equally advantageous thanks to the work of industry experts and companies such as an international web marketing agency . It is precisely these advantages that push more and more Italian consumers towards the digital world, both for the publication of advertisements and for the payment not only of groceries or crazy shopping, but also for the payment of bills.
The digital payments market is much more than simple transactions that take place online. In fact, this market includes novelties such as cryptocurrencies or the most recent update, i.e. the biometric credit card. It is a 100% Italian novelty, launched on the market by the Sella group. The Piedmontese company Sella Personal Credit is experimenting with this change with a group of customers that it has equipped with a device built for the occasion and which it calls “sleeve.” Through this device, customers register their fingerprint digitally, without having to waste time in the branch.
When the fingerprint has been correctly registered, the owner of the Visa circuit card can make all the payments he wishes online or by contact, wherever he is in the world. In fact, the biometric credit card is recognized by all posts and ATMs and you just need to put your finger to start the transactions.
"This new card," said the managing director and general manager of Sella Personal Credit Giorgio Orioli, "underlines the group's constant attention to offering increasingly cutting-edge solutions to meet the renewed personal needs to enrich the experience payment methods of our customers while ensuring simplicity and security".
Security is the watchword of any online payment application or platform. In fact, the Italian market is a high profit market.
According to research by the Innovative Payments Observatory of the School of Management of the Politecnico di Milano, in the first six months of 2022, the value of this sector was 182 billion euros, a growth of 22% compared to 2021 and with a forecast of further 20% growth in the near future. Already in 2020, data demonstrates the growing trend of the online payment industry. In fact, contactless payments had increased by 29% while those via smartphone by as much as 80% in 2020 and 139% in the last year.
The arrival of the holiday sales period and Black Friday can only confirm this trend of Italians. During Black Friday and Cyber Monday, over 70% of Italians think of doing digital shopping and about 8 out of 10 consumers compare offers and products online before going to the store. This trend requires new digital payment methods, as secure as (and sometimes more) than a real safe like a biometric credit card.
With this in mind, the Italian Post Office has also recently announced news for their customers who want to switch from using cash to using a contactless card. The Post Office researchers have seen that consumption is shifting towards the many e-commerce sites and is being updated with products and services such as the soft Pos, for collecting payments directly at consumers' homes, and e-wallets, digital wallets also useful for cryptocurrencies.
The digital payments sector is a sector that shows no signs of stopping and which, thanks to innovations and technology, is increasingly fundamental for the economies of the world.
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The article The economy of online payments in Italy continues to grow comes from Scenari Economici .
This is a machine translation of a post published on Scenari Economici at the URL https://scenarieconomici.it/leconomia-dei-pagamenti-online-in-italia-continua-a-crescere/ on Wed, 30 Nov 2022 09:49:47 +0000.