Using suicide to sell furniture: we’ve come to this

Major Canadian fashion and furniture retailer Simons is under fire for glorifying suicide as a marketing ploy.

The company recently produced and released a three-minute video celebrating Jennyfer Hatch's planned assisted suicide. More recently, following the completion of the project, the Canadian Broadcasting Corporation confirmed that “the 37-year-old died on October 23 and elected medical assisted dying (MAID) after coping with complications and chronic pain associated with her diagnosis of Ehlers-Danlos syndrome, a group of inherited disorders that affect the connective tissue that supports many parts of the body." Here is the full announcement

And now it is the subject of the short film and advertising campaign “All is Beauty”, which the company claims is aimed at creating a “human connection” and reflecting its “values” (hence… death/suicide). “Even now as I seek help ending my life, there is so much beauty,” Hatch says in the video for the Canadian clothing retailer.

Chief Executive Officer Peter Simons went so far as to refer to the lessons learned and hardships of the Covid-19 pandemic as inspiration for the spot/short film:

“We thought that, after everything we've been through over the past two years and everyone has been through, perhaps a project that is less commercially oriented and more focused on inspiration and the values ​​we hold dear would have more resonance,” Simons said. .

Consider also how vague the Canadian government's “medical assistance in the event of death” (MAID) law is and how actively it is being promoted. A simple Google search for “Canadian euthanasia law” returns information encouraging users to know their “rights” – which include the following dystopian and disturbing aspect of the law…

“…the law no longer requires that a person's natural death be reasonably foreseeable in order to access medical care in dying.”

But again, keep in mind that the “Everything is Beauty” commercial is ultimately a “Woke” company that sells more products. As Rod Dreher of The American Conservative rightly points out:

It's an evil thing. They're turning a sick woman's decision to end her life into an opportunity for beauty, and they've created a short film glorifying suicide… to sell fashion and home decor! And here's the really creepy part: using glamorized suicide to encourage people to think sympathetically about their brand, so they buy clothes and furnishings. (Note: An advertisement of this type does not have to market the product directly; a Japanese luxury car brand in the early 2000s, it seems to me, pioneered this type of advertisement, designed to associate a certain aesthetic atmosphere with a product or company).

We have therefore come to glorify death in order to sell. Is life so cheap?

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The article Using suicide to sell furniture: we've come to this comes from Scenari Economici .

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This is a machine translation of a post published on Scenari Economici at the URL https://scenarieconomici.it/usare-il-suicidio-per-vendere-arredamento-siamo-giunti-a-questo/ on Wed, 30 Nov 2022 07:30:46 +0000.