All the new aims of Facebook with Kustomer
Facebook has announced the acquisition of Kustomer, a startup focused on customer relationship management
Mark Zuckerberg winks more and more at companies.
Facebook has announced the acquisition of Kustomer, a startup specializing in customer service platforms and chatbots to enable companies to manage customers across various online channels.
Thanks to Kustomer, Facebook will provide small businesses that use its service to advertise and sell goods with more functionality to close sales through the social network's services.
The move is part of Facebook's efforts to help businesses use its ecosystem's apps to do business.
All the details.
THE VALUE OF THE OPERATION
Financial details of the deal were not disclosed, but the acquisition values Kustomer just over a billion dollars, according to the Wall Street Journal .
WHAT IS KUSTOMER
Kustomer is based in New York and was founded in 2015. The company raised about $ 173.5 million, according to Crunchbase. JPMorgan was Kustomer's sole advisor on the deal.
THE STRATEGY OF THE MENLO PARK GROUP
“Messages have become as important as phone calls, and companies need to adapt. We have witnessed this change firsthand, as more than 175 million people contact businesses via WhatsApp every day, ”writes Facebook in a post. "This number is growing because messaging offers a better overall customer experience and drives business sales"
WHAT FACEBOOK WILL DO WITH KUSTOMER
Platforms such as the one developed by Kustomer help manage communications between companies and customers via phone, SMS, email or specific chatbots on applications such as WhatsApp and Messenger, to name those that are part of the Facebook galaxy.
COMPANIES WITH TARGET
As TechCrunch pointed out, Facebook is slowly building a big business providing companies with customer services on its platform, and the plan now is to double that with a platform that will do much more, potentially as a paid service.
There are approximately 175 million people using Facebook in this way today, covering both those who use Facebook to interact with companies that use Facebook as their primary online “identity”. Considering Facebook has more than 2 billion users, 175 million doesn't seem like a lot.
But as Mark Zuckerberg's company begins to see sharper competition from Snapchat and TikTok, having a better product to sell companies services alongside the others already provided will better allow the Menlo Park giant to keep businesses in the Facebook ecosystem.
OBJECTIVE ADVERTISING
Finally, thanks to Kustomer, Facebook will provide small businesses that use its service to advertise and sell goods more features to close sales through the social network's services. Apparently this should lead these companies to spend more on Facebook ads.
This is the key to the tech giant that makes nearly 99% of its revenue from advertising.
This is a machine translation from Italian language of a post published on Start Magazine at the URL https://www.startmag.it/innovazione/tutte-le-nuove-mire-di-facebook-con-kustomer/ on Tue, 01 Dec 2020 15:20:26 +0000.