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Because Alibaba gives itself to fashion

Because Alibaba gives itself to fashion

Alibaba has launched a new fashion online shopping platform, allyLikes, to rival China's Shein in Europe and North America. All the numbers and details

Alibaba, the Chinese technology company best known for its e-commerce platform, has recently launched a "fast fashion" (ie trendy but affordable clothing) application called allyLikes.

The group's goal is to dent the market shares in Europe and North America of Shein, another Chinese online shopping platform that offers trendy but low-priced clothes, shoes and accessories: it is particularly popular with young people (the so-called "Generation Z").

THE NUMBERS OF SHEIN

Alibaba was founded by Jack Ma, who no longer owns the majority of the shares: the Japanese financial holding SoftBank holds the largest share of the company (25 percent).

SHEIN was founded in 2008 in China by Chris Xu: the company's annual revenue is not public, but according to analysts it amounts to about 5 billion dollars, for a valuation of 15 billion.

WHAT ALIBABA WILL DO WITH ALLYLIKES

On the allyLikes website and app it is possible to consult the catalog of sweaters, jackets, trousers, earrings and various accessories offered: the prices are very low and shipping to Italy is available, as well as to other European countries (France, Germany and Spain, for example), in the United States and Canada.

Yahoo! News writes that the platform is looking for influencers to promote their brand.

SPEED CHALLENGE

Fast fashion foresees continuous and copious arrivals of new clothing items: allyLikes talks about five hundred additions every week; SHEIN – which can count on more proven mechanisms – of almost five thousand every day.

THE NUMBERS

Last May, in the United States, SHEIN became the most popular app in the shopping category in the Apple App Store and the Google Play Store, surpassing Amazon.

The numbers of allyLikes downloads are much lower: last month, according to data processed by Sensor Tower, the app was downloaded ten thousand times on iOS and Android systems all over the world; on the other hand, SHEIN downloads were 5 million on the Apple store and 9 million on the Google one.


This is a machine translation from Italian language of a post published on Start Magazine at the URL https://www.startmag.it/economia/alibaba-shein-allylikes-fast-fashion/ on Sun, 21 Nov 2021 12:54:13 +0000.