Mercedes accounts 2022 and plans 2023
The Stuttgart company closes a positive year and is preparing to invest in a plan that provides only electric cars by 2030. Here's what happens in the Mercedes workshops
The results of cars attributable to luxury had already made us understand that those who sell to the scrooge are not suffering too much from the crisis. It applies to Rolls Royce and Ferrari , it also applies to the premium sector presided over by the Mercedes-Benz group which has just disclosed its 2022 financial statements.
THE 2022 OF MERCEDES IN NUMBERS
In the past 12 months, the gross profits before interest and taxes (EBIT) of the German manufacturer increased by 28% to reach 20.5 billion euros (against 16 in 2021), increasing the turnover of up to 150 billion euros (in 2021 it had been 133.9 billion).
Despite the international crises, the generalized increase in raw materials and the well-known shortage of semiconductors, these numbers allow us to say that the House with the star has improved its operating margin on car sales by 14.6% and by 11.2% % the one on vans; the proposed dividend was 5.20 euros per share (against 5 in 2021).
THE ELECTRIC PLANS OF STUTTGART
But above all numbers that allow it to believe with conviction in the ambitious electric plan it has in store and which plans to abandon the production of endothermics five years before the European stop, i.e. in 2030 instead of 2035. The Stuttgart company currently has nine models full electric, available in all the segments in which it is present, while in two years' time, i.e. from 2025, when Mercedes will introduce three other models, all the architectures of the new vehicles will have to be purely Ev.
The current Mfa 2 platform will soon be consigned to history, replaced by the unprecedented Mma, a so-called multi-energy architecture, i.e. able to give life equally to electric, hybrid or pure thermal models, but conceived according to the "electric first”, i.e. to be optimized first of all on the needs and on the hardware and software components of the battery-powered variants.
And then we will go, it seems, towards a rationalization of the offer which will also pass through a progressive abandonment of compact cars in favor of what can be more successful on a global level, including emerging markets. According to rumors, among the A-Class, A-Class Sedan, B-Class, CLA, CLA Shooting Brake, GLA, GLB, only the CLA three-volume sedan and the two GLA and GLB SUVs could survive.
MERCEDES GRIPS THE GERMAN GOVERNMENT
But for Mercedes, the state must also do its part. Last October, the German government approved a 6.3 billion euro project to rapidly increase the number of charging stations across the country, including by speeding up authorization processes, but for Stuttgart, words must quickly follow words. facts.
"To accelerate the transition to electric mobility, we must be sure that the construction of infrastructure keeps pace" with the strategies of the manufacturers. "It's also a challenge for politics", not just for the industry, is what the CEO of the Stuttgart company, Ola Källenius said in Bild .
Källenius reiterated that "by the end of this decade we want to be ready to switch completely to electric cars in our market segment, wherever market conditions allow", explained the number 1 underlining that "It is not a foregone conclusion, indeed it will require a gigantic industrial reconversion”.
THE ITALIAN PLANS
Finally, the news also concerns Italy, where from next June 1 Marc Langenbrinck , current CEO of the Swiss branch of the House, will take over from Radek Jelinek , president and CEO of the Rome-based company since 2018, who will dedicate himself to new commitments professional.
Langenbrinck joined Casa della Stella in 1995, starting his career in sales and marketing strategies. After serving as executive assistant to the chairman of the board in 2000 and group strategy director for sales, marketing and financial services in 2004, he assumed responsibility for fleet and corporate sales in 2007 and for the Smart brand in 2009. As already anticipated, he was CEO of the French and Swiss branches.
This is a machine translation from Italian language of a post published on Start Magazine at the URL https://www.startmag.it/smartcity/conti-2022-e-piani-2023-di-mercedes/ on Wed, 22 Feb 2023 06:06:47 +0000.