Realme, Vivo, Mi and Tecno. This is how Chinese smartphone makers are becoming popular in Russia
In March, Chinese brands reached 60% of the Russian smartphone market. According to the Russian business newspaper Kommersant, the Chinese Realme, Vivo, Mi, Tecno, Infinix, iTel and Nokia (Chinese-owned) close to market dominance
Moscow's invasion of Ukraine affected the consumer economy in Russia.
Major Chinese smartphone brands are seeing strong demand in Russia. Not only that, they are preparing to dominate it after the mobile giants Apple and Samsung have suspended new sales in the country.
Chinese smartphones accounted for two-thirds of all new sales in Russia between April and June. The country's leading electronics retailer said at the end of June, reports Reuters .
According to the Russian business newspaper Kommersant , experts believe that soon 90% of the Russian market will be made up of Chinese brands. These include brands such as Realme, Vivo, Mi, Tecno, Infinix, iTel and even Nokia as the rights to release smartphones under the Nokia brand are owned by the Chinese holding company HMD Global. Brands such as Tecno, Infinix, Realme and Xiaomi have seen sales increases of more than 100% in Russia and even Nokia's sales have grown by more than 40%.
All the details.
THE SHARE OF CHINESE SMARTPHONES IN THE RUSSIAN MARKET
"The total share of Chinese brands in the Russian market in terms of smartphone sales is steadily increasing, from 50% in the first quarter, to 60% in April to over 70% in June," said Russian electronics retailer M .Video-Eldorado on June 29th.
Overall, Chinese smartphones accounted for more than 65% of devices sold in the second quarter, compared to 50% in the same period in 2021.
According to data from mobile operator MTS shared with Reuters , Chinese manufacturers Xiaomi, Realme and Honor accounted for nearly half (42%) of smartphone sales in Russia in May 2022. The share marked a 28% year-on-year increase, an increase in line with the increase in trade growth between the two countries since Russia invaded Ukraine.
THE MOVES OF APPLE AND SAMSUNG
Apple and Samsung stopped selling new products in Russia after Moscow launched the military offensive in Ukraine in late February, but the retailers were able to run out of existing stocks.
As a result, Korea's Samsung lost its place as the market leader in May, with only 14% of devices sold versus 28% last year, while Apple's share dropped to 9% from 12%.
THE GROWTH OF REALME, VIVO, MI AND TECNO
In the first half of the year, Chinese smartphone brands Realme, Vivo, Mi, Tecno, Infinix, iTel and Nokia became leaders in terms of volume sales in Russia, reports Kommersant. Tecno, Infinix, Realme and Xiaomi have shown growth of over 100% year on year.
In particular, if 498 thousand Realmi smartphones were sold in the first half of 2021, for the same period in 2022 – already about 1.1 million units. Sales of Poco (a sub-brand of Xiaomi) in units grew 16% year-on-year, while Nokia increased more than 40%. In total, just over 10 million mobile phones were sold in Russia in the period indicated, 23% less than in the same period last year.
This is a machine translation from Italian language of a post published on Start Magazine at the URL https://www.startmag.it/innovazione/realme-vivo-mi-e-tecno-ecco-come-i-produttori-cinesi-di-smartphone-spopolano-in-russia/ on Tue, 05 Jul 2022 06:06:09 +0000.