Sky, all the dossiers on the table of the new company manager Andrea Duilio
Curriculum and problems for Andrea Duilio, new CEO of Sky Italia in place of Massimo Ibarra.
Sky Italia has chosen the new head of the company after Massimo Ibarra : it will be Andrea Duilio.
Duilio leaves Vodafone and arrives in Sky for an adventure with indefinite results, considering the state of the group .
Of course, the group in Italy is still at the top in terms of SIC, as emerges from the Agcom annual report presented today.
The top ten groups operating in the economic areas that make up Sic (Comcast Corporation / Sky Italian Holdings; Rai Radiotelevisione Italiana; Fininvest -Mediaset, Mondadori, Mediamond; Alphabet / Google; Cairo Communication; Facebook; GEDI Gruppo Editoriale; Netflix; Amazon and Discovery ) jointly represent, with 11.3 billion euros, 62% of the Sic.
Comcast / Sky maintains the first position, with an incidence of its revenues on Sic greater than 15%, while Rai, with a weight between 10% and 15%, rises to second place, overtaking Fininvest (also with an overall share of between 10% and 15%).
Among other subjects, the weight of online platforms continues to grow, with Alphabet / Google, Facebook, Netflix and Amazon ranking respectively in fourth, sixth, eighth and ninth place of the new top ten.
Not only the competition of the giants who also aspire to the TV sector is among the pitfalls and problems of Sky in Italy.
First of all, there is a massive plan of staff cuts to be completed: 2,500 / 3,000 employees out of 11 thousand. The exits will affect both the internal staff, equal to 5000 units and external personnel, which amounts to about 6000 employees. The layoffs will be spread over the next, until 2024 and will certainly not help to relax the nerves and calm the climate among the heavy glass buildings overlooking Rogoredo, a suburb of Milan, underlines Policy Maker .
Then there is the question of football rights "stolen" by increasingly fierce rivals ( on which the Antitrust also wants to shed light now ) and a fiber that, despite the pounding television campaign, does not take off as hoped for, always emphasizes Policy Maker: “The cuts will be implemented as part of the four-year transformation plan 2021-24, which should lead Sky to total savings of 300 million euros. To achieve the goal, the company plans to centralize certain functions at the group level and simplify operations through greater use of digital technology. A rationalization of the activities is also foreseen, with a greater concentration on those with greater added value, such as the Sky Original TV series, and on the Sky Q and Now platforms ”.
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WHO IS ANDREA DUILIO, NEW CHIEF EXECUTIVE OFFICER OF SKY ITALIA
Andrea Duilio has been Vodafone's Consumer Business Unit Director since December 2020 and a member of the Executive Committee since April 2018. He joined Vodafone Italy in 1999 in the Strategy department, covering roles of increasing responsibility in the Consumer Business Unit, up to taking on the role of Marketing Director Consumer and Head of Customer Value Management Consumer. From April 2018 he held the role of Digital Director leading the digital transformation path of Vodafone Italia and from April 2020 the role of Commercial Operations Director where he accelerated the evolution of operations by also signing, for the wholesale world, an important partnership with Postepay , the first virtual operator in Italy. He has a degree in Economics from the Bocconi University in Milan, is married and has three children.
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WHO IS GIANLUCA PASQUALI WHO TAKES THE PLACE OF DUILIO IN VODAFONE
From 1 September 2021 Gianluca Pasquali takes on the role of Consumer Business Unit Director of Vodafone Italia, reporting directly to the CEO Aldo Bisio. The company announced it in a note. Pasquali takes the place of Andrea Duilio who will hold the position of CEO of Sky Italia. Pasquali joined Vodafone Italy in 2011 as Head of Strategy, covering various commercial roles of increasing responsibility in marketing and sales. He led the launch of fiber in Italy, the relaunch of the wholesale business unit, as well as the definition of the strategy for consumer sales channels. In 2018 he assumed the role of Commercial Operations Director and joined the Executive Committee of Vodafone Italia. In the role he led the strategy and digital transformation of operations, strengthened customer service differentiation and initiated a massive reskilling plan for Vodafone's 8 call centers across the country. From April 2020 Pasquali is Group Retail & customer operations director.
This is a machine translation from Italian language of a post published on Start Magazine at the URL https://www.startmag.it/economia/sky-tutti-i-dossier-sul-tavolo-del-nuovo-capo-azienda-andrea-duilio/ on Mon, 26 Jul 2021 10:20:41 +0000.