This is how Stellantis struggles in registrations
Compared to the same period last year, Stellantis records a nailed down in registrations of 11.1%. Yet the group's sales data should suggest what to focus on…
Arranging the numbers that certify how, in the general difficulty of a car market in trouble, Stellantis is able to do even worse, this time it is Corriere della Sera . The Milanese newspaper, in fact, starting from the data of the June registrations of the Ministry of Transport (138,927 registrations, 9.19% more than the same month of 2022, while in the six months there were a total of 684,262, or +22.96% compared to the same period last year), in conspicuous decline after "a good eight double-digit growths with 40.78% in March and 29.21% in April", as underlined by the Centro Studi Promotor, highlights the results very little flattering products of Stellantis ( here the table divided geographically and by brands ).
THE STRONG BRAKING OF STELLANTIS IN ITALY
The former Fiat former Fca born from the marriage with Psa which lately has been making Italian industrialists a lot trouble alerted by its Francocentric plans has registered 43,099 cars, what in the parts of via Solferino they do not hesitate to define "a thud of 11.1 % compared to the 48,468 vehicles registered in June of the previous year”.
The market share, reported by Corriere, based on the numbers processed by the automotive group on Dataforce source, is 31%, down compared to the 38.2% market share recorded in June 2022. Although since January the group has seen registrations rise 279,373 vehicles (+9.7% compared to the 254,732 units registered in the first six months of 2022).
WHAT IS THE GROUP'S BEST-SELLING BRAND?
Then there is another significant figure, this time referring to last year and not to the last few months, which we report anyway because it raises doubts about the validity of the Francocentric plans of Tavarez and Elkann and reports it from the sector newspaper Al Volante : among the 16 brands that are part of the group (Abarth, Alfa Romeo, Chrysler, Citroën, Dodge, DS, Fiat, Fiat Professional, Jeep, Lancia, Maserati, Mopar, Opel, Peugeot, Ram and Opel/Vauxhall) Fiat was the one that has sold more cars, delivering more than 1.2 million units globally in 2022, including sales of Fiat Professional (the commercial vehicle sub-brand) and Abarth. Peugeot, or the other party with which it merged, stopped just below at 1,056,182 units.
WHY NOT BET MORE ON FIAT?
A result driven by the performance of the electric New 500, which sold almost 120,000 units in 2022, of which 66,000 in Europe. The battery-powered city car was the best-selling electric car in Italy, the second in France and the third overall in the 10 major European markets.
The model was also Stellantis' best-selling EV, accounting for a large portion of overall sales of the 288,000 EVs registered in 2022.
This figure alone would be enough to push the group's strategy to embrace electrification with greater conviction (and instead the arrows that Carlos Tavares reserves for the subject are countless) and to focus more on the Italian brand, considering the receptivity shown by the market homegrown.
This is a machine translation from Italian language of a post published on Start Magazine at the URL https://www.startmag.it/smartcity/ecco-come-stellantis-arranca-nelle-immatricolazioni/ on Tue, 04 Jul 2023 08:40:24 +0000.