TikTok will now specifically brand AI-generated content
TikTok has become the first image and video sharing platform that will label content generated by artificial intelligence (AI). However, this will not mean any form of exclusion, but only the possibility of clearly distinguishing real contents from those generated by the software.
The Chinese short-video platform is also planning to include AI-generated audio content online soon. It is important to note that the platform already labels AI-generated content, which is created in-app.
TikTok also urges its creators to label content AI realistic. According to the platform, more than 37 million creators have used this feature to create internal content since last fall.
The company said it aims to enable creators to “safely and responsibly” express their creativity with AI-generated content (AIGC), without confusing viewers.
TikTok's announcement
TikTok said it will automatically label “AIGC when uploaded by certain other platforms.”
To make this possible, it announced a partnership with the Coalition for Content Provenance and Authenticity (C2PA). Automatic tagging will be done by launching the ability to read Content Credentials, a C2PA technology.
Content Credentials will attach metadata to the content, which TikTok will use to recognize and label the AIGC. The rollout has begun for photos and videos, and will be available for audio-only content in the near future.
In the coming months, the company will also attach Content Credentials to any type of content downloaded from TikTok. Then the brand will follow the content even when transferred to other platforms.
This will allow everyone to use the C2PA Verify tool to help identify AIGCs made on TikTok. It will also reveal when, where and how the content was made or modified.
Additionally, this feature will allow other platforms that use C2PA to verify content and label it accordingly.
The rise of deepfakes and the problems with AI
Deepfakes are a big problem nowadays. While AI enables incredible creative opportunities, it can cause confusion or mislead viewers if they don't know the content was generated by AI.
TikTok said it will join the Content Authenticity Initiative (CAI) to help drive the adoption of Content Credentials in the world of video sharing.
“With TikTok's vast community of creators and users globally, we are thrilled to welcome them to both C2PA and CAI as they embark on the journey to provide greater transparency and authenticity on the platform,” said Dana Rao, General Counsel and Chief Trust Officer of TikTok.
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The article TikTok will now ad hoc brand AI-generated content comes from Economic Scenarios .
This is a machine translation of a post published on Scenari Economici at the URL https://scenarieconomici.it/tiktok-ora-marchiera-ad-hoc-i-contenuti-generati-dalla-ai/ on Mon, 13 May 2024 07:00:42 +0000.