Bud Light attempts a 180-degree reversal of communication, but the boycott continues
Bud Light attempts a 180-degree inversion of communication, after having chosen the trans Dylan Mulvaney as testimonial. A product that has always been aimed at "blue-collar workers" and proletarian America, has decided, by the will of a young Vice-President with no real experience, to be more "Inclusive" by taking on a transsexual, who among other things caricaturises all the female, as a testimonial. A stance that has enraged regular consumers, starting a very harsh boycott and causing the parent company, AB Inbev, to lose 6 billion in capitalization
Someone in the upper echelons of society realized the sensational mistake made and, as we said before, attempted a sensational turnaround, proposing a commercial that is all virility, friendship and American values. You can see it in this tweet
Bud, after the flop of the partnership with the transgender Dylan Mulvaney, launches a commercial that is a hymn to that classic and rural America so hated by the woke.
A step backwards that will enter the marketing manuals, demonstrating that the consumer still counts for something. pic.twitter.com/eFdVBGf19w— Leonardo Panetta (@LeonardoPanetta) April 17, 2023
A noble attempt to win back consumers who, as Panetta notes, are in the end the true kings of companies. Without customers, the famous US saying "Get woke, go broke", "You become inclusive and then fail" comes true.
Too bad that consumers have woken up by now and the boycott seems to continue. Indeed, even parody videos of the new Bud Light commercial have started
This case shows that by now there is a profound break between the real America, that of rough working men and women, the one that keeps the nation going, and a nucleus of ideological graduates who think that morality is affecting the whole country.
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The Bud Light article attempts a 180-degree reversal of the communication, but the boycott continues and comes from Scenari Economici .
This is a machine translation of a post published on Scenari Economici at the URL https://scenarieconomici.it/bud-light-tenta-uninversione-a-180-gradi-della-comunicazione-ma-il-boicottaggio-continua/ on Mon, 17 Apr 2023 21:35:05 +0000.