Commercial activities: let’s discover with the CEO of inprimePay the impact of Buy Now, Pay Later and digitalisation on physical stores
The spread of innovative payment systems in recent years has triggered a transformation process that has revolutionized the classic way of understanding purchases. In particular, the so-called Buy Now, Pay Later ( BNPL ) is experiencing quite significant success, an installment formula that allows consumers to defer spending, making it more sustainable.
It is a payment model that in the recent past has made the fortune especially of large e-commerce but which over the last few years has also arrived at physical points of sale , determining new, interesting market scenarios.
The change of direction was initiated by inprimePay , the innovative payment platform which from 2022 offers small local shops the opportunity to evolve towards a new way of doing business .
Thanks to this solution, in fact, commercial activities have the possibility of perfecting business strategies as well as offering consumers three macro payment areas , where the classic pay now by card is combined with the payment in installments of purchases or payment within 30 days. and subscriptions or recurring payments .
Speaking to us today about the impact of BNPL on physical stores and, more generally, about all the other services of the platform is Genna Scotto di Carlo , the CEO of Falatech owner of Inprimepay Italia, managed from the operational headquarters in Salò (BS).
Let's start from the beginning, how does inprimePay work?
InprimePay is an innovative platform that allows merchants to use a complete range of products via a digital POS . In particular, it is an "all in one" system, based on QR code or pay by link , which allows shops in the area to benefit from all the most innovative payment systems in a single virtual space. Systems that until some time ago were not possible to use in physical stores, as in the case of Klarna on Stripe, which guarantees buyers the possibility of postponing payments for 30 days or deferring them through installment solutions.
A real revolution for small physical shops
Exactly. The possibility of making numerous payment solutions available has allowed many small commercial entities to become an important point of reference for a varied target, including that segment of consumers who, due to the economic crisis, had had serious difficulties in accessing particular categories of purchases. Today there are more than 3000 offline merchants who have placed their trust in us and who, in addition to having become more accessible to less advantaged users, have recorded an increase in turnover . For all these reasons we are proud to have been the first to introduce BNPL among small local traders, offering them a tool, previously accessible only to the big players in the sector, which has allowed them to generate wealth in the area .
InprimePay also offers a digitalization process aimed at bringing small businesses online that are not yet online. What is it about?
With inprimePay we provide local shops with a vast range of easy-to-use marketing tools and tools that are completely similar to those used by large marketplaces. We introduce small businesses for the first time to the world of digital sales , providing them with e-commerce perfectly integrated with the social shop, so that they can start selling online immediately and benefit from the economic advantages deriving from digitalisation. All with the ability to monitor every aspect of the eShop from a single central panel and with the support of the innovative inprimePay payment methods integrated into the checkout .
What do customers think of inprimePay?
The independent reviews left on Trustpilot by merchants who have trusted us in recent years are more than positive. Many say that this digitalisation process has allowed them to overcome the severe moments of difficulty often common to commercial activities in the area without distribution channels other than the physical one; but the comments also reward us for the ongoing assistance and support , an aspect that makes us truly proud. Furthermore, the success of inprimePay is confirmed by the numerous membership requests which cause us to register hundreds of new leads every day.
You talked about support, what makes inprimePay customer care so special?
The choice to avoid support based on inefficient tickets or chatboxes to give value to the service through direct telephone assistance . Furthermore, we provide each merchant with a "friendly" consultant who constantly supports them in the development of tailor-made growth channels.
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The article Commercial activities: let's discover with the CEO of inprimePay the impact of Buy Now, Pay Later and digitalisation on physical stores comes from Economic Scenarios .
This is a machine translation of a post published on Scenari Economici at the URL https://scenarieconomici.it/attivita-commerciali-scopriamo-con-il-ceo-di-inprimepay-limpatto-del-buy-now-pay-later-e-della-digitalizzazione-sui-negozi-fisici/ on Mon, 29 Apr 2024 22:01:22 +0000.