Elon Musk tells Bob Iger and all the other advertisers who are boycotting X to go to hell. A boycott of Disney Prime starts

2 December 20236 months ago babelfish

To be honest, we have lightened Elon Musk's words in the title. The entrepreneur said "GFY", "Go fuck yourself…", to the companies that blackmail X with advertising, to push the platform to censor certain comments deemed anti-Semitic, limiting freedom of expression. He said it several times, addressing Bob Iger directly, the CEO of Disney who appeared as the spearhead of this offensive by big capital against the social platform. If you know English you can directly understand what Musk said at a conference organized by the New York Times:

The problem is complex. Elon Musk claims that the media boycott is a form of blackmail through money: either you do what we say and, above all, censor those we don't like, or we stop advertising for you, interrupting an important flow of financial resources , perhaps even essential, at least at this stage.

Elon Mus decides not to give in and sends these companies to hell directly. Bob Iger and Disney are just one of these companies, and the list is much longer and we summarize it here:

In other words, the only way these corporations, whether for woke, neo-conservative, militant, progressive, or any other reason, will stop trying to demonetize websites such a X, ZH or any other media outlet they have no leverage over in hopes of snuffing them out, is if the public takes the fight straight to them and starves them of revenue. Think the sales implosion at Tranheuser Busch/Bud Light after the Dylan Mulvaney fiasco, or the collapse of Target stock after the anti-woke backlash.

So yes, the only way that corporate management teams will ever stop weaponizing ad dollars – especially if it means losing access to one of the wealthiest audiences , such as that of Zerohedge, or one of the most engaged readership bases such as that of X, is if their shareholders lose enough money and force management to either change or be fired.

At the same time Musk states that the public will decide the dispute: he will not bend and will make it known to everyone who wants to boycott him. This is a real call to the people, to those who think free speech is important, to step up and support it, and something is actually happening.

According to what was reported by Watcher , a real boycott of Disney is underway, with thousands of users in the USA canceling their subscription to Disney+. Recently, the boycott weapon has been widely used by US citizens to protest against the Woke policies of large corporations, which pay more attention to tiny minorities than to all consumers. We remember the sensational case of Bud Light , when the use of an unsuitable testimonial led to consumer protests and therefore to a boycott and a very strong drop in sales, such as to put the survival of the brand in doubt.

The situation is already not particularly positive for Disney, with the latest expensive productions such as The Marvels or Indiana Jones turning out to be very expensive and sensational flops at the box office. The streaming service is already losing a lot of money: 512 million dollars in the second quarter of 2023. An official boycott by the public would risk being too strong a blow for the group whose shares are now worth 92 dollars, after a minimum of 80, when in 2021 it was close to 200.

Thanks to our Telegram channel you can stay updated on the publication of new Economic Scenarios articles.

⇒ Sign up now ⇐

The article Elon Musk sends "to hell" Bob Iger and all the other advertisers who are boycotting X. Part of a boycott of Disney Prime comes from Economic Scenarios .

This is a machine translation of a post published on Scenari Economici at the URL https://scenarieconomici.it/elon-musk-manda-a-quel-paese-bob-iger-e-tutti-gli-altri-inserzionisti-che-stanno-boicottando-x-parte-un-boicottaggio-di-disney-prime/ on Fri, 01 Dec 2023 10:00:48 +0000.