Goodbook, and Bookdealer, two cultural responses to the overwhelming power of foreign platforms (by Lisa Taddei)
The change of economic paradigm due to the Covid crisis and consequent economic contraction has forced many businesses to rethink and relocate their position on the market.
The objective difficulties due to the restrictions of a traditional type of sales, with direct face-to-face contact, have led businesses to invest in online to try to limit losses.
Among the protagonists of this change we find the independent bookstores which, already put in difficulty for years by the abuse of a dominant position on the market by the large online stores, have found themselves unable to use their main "weapon": the reception in the shop and direct advice to the end customer.
Difficulties can be occasions for change and value creation, and here is that independent bookstores, far from surrendering to an objectively unpredictable and epochal fact, have given life to new solutions to reach customers by guaranteeing the quality of direct assistance.
There were two main responses: www.goodbook.it and www.bookdealer.it
GOODBOOK.IT: It is a portal where the customer can choose his own trusted bookstore and order all the desired books from a vast catalog, the collection and payment of the order will be made directly in the store without shipping costs. We also point out the possibility of ordering school books, films and music.
Goodbook is the best choice for all those people who, for work reasons, are rarely found at their home.
BOOKDEALER.IT e-commerce for the purchase of books where the entire purchase operation, from order to payment, will be made online, while the book will be shipped directly home from the selected bookstore.
One of the first bookstores to enthusiastically join both projects was the Booklet “da Giampaolo” of Zevio in the province of Verona ( www.libreriagiampaolo.it ).
The owner, Giampaolo Battaglini, describes his impressions: "It is now also essential for a retail business such as a bookstore to focus on the physical store / online store synergy, trading only in the territory risks being too limiting to support competition. Here, embracing solutions such as GOODBOOK and BOOKDEALER allows us to easily reach customers that were previously difficult to reach. The collaboration with these on-line platforms is really making my business a qualitative leap. "
Covid has accelerated a process that would have exploded in a few years anyway, retail businesses that want to try to govern the process of globalization and digitization without being victims of it must understand that the physical store, although fundamental, will lose much of its importance, importance. which absolutely must be recovered by offering one's product or service in the immensity of the online market.
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The article Goodbook and Bookdealer, two responses of culture to the overwhelming power of foreign platforms (by Lisa Taddei) comes from ScenariEconomici.it .
This is a machine translation of a post published on Scenari Economici at the URL https://scenarieconomici.it/goodbook-e-bookdealer-due-risposte-della-cultura-allo-strapotere-delle-piattaforme-straniere-di-lisa-taddei/ on Wed, 10 Feb 2021 18:00:35 +0000.