Investments in luxury watches: what the value indices tell us for Rolex, Cartier, Audemars Piguet and others

Brand and luxury watches, i.e. the various Rolexes, Omega, Cartier, Audemars Piguet, were a highly sought-after investment during the covid period, also due to the relative scarcity of the goods in question: in fact the companies that produced them on the one hand did not they had sufficient staff, on the other hand they had to deal with growing orders, so there were big problems in maintaining a sufficient supply.

This has meant that investments in luxury watches, condensed in the Subdial 50 index, have been relatively successful, especially when compared with other forms of investment.

Here is a comparison chart comparing watches (Subdial50 to other alternative investments, such as cars, gold, Bitcoin and the stock market).

The Subdial50 index comes to track the value of the main models of used collectible watches, just as the stock indices come to collect the stocks with the largest capitalization. The index is then divided into sub-indices by brand, which evaluate the main models of each individual sub-brand.

First of all, we note that collation watches have a much higher performance than other alternative investments and the stock market .

If we look at the 30-day sub-indices, we see that the index has lost 4.6%. Among the individual brands we have:

  • Rolex – 7.7%
  • Cartier + 0.4%
  • Lange & Sonhe + 0.7%
  • Audemars Piguet -7.0%
  • IWC + 1.9%
  • Omega -2.7%
  • Patek Philippe -6.9%
  • Tudor -0.2%

However, we see that there is a huge difference in yield between the different brands, a gap that separates a good investment from a bad one.

Therefore, although they have generally yielded more than many other forms of investment, they must still be evaluated with great attention, evaluating the supply and demand of each individual model.

However, for those who can, a collector's watch can be a good diversification.

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The article Investments in luxury watches: what the value indices tell us for Rolex, Cartier, Audemars Piguet and others comes from .

This is a machine translation of a post published on Scenari Economici at the URL on Sat, 25 Jun 2022 18:36:47 +0000.