NTF and Hype.art: a new world to invest in the future of art
Despite the latest decline in the virtual currency system, their spin-off, NTF, Non Fungible Token, has continued to grow, exceeding $ 23 billion in total value. These digital one-of-a-kind pieces have given way to a new collection which, in turn, has given birth to a growing value chain. Like all economic activities, including those based on art, they are based on supply and demand, but the former, at least for now, is kept alive. An interesting project, also because, finally, Italian and based on art is Hype Art
This is the first art gallery curated by industry experts created specifically to raise the level of quality present today on the various dedicated marketplaces.
The art sector is undergoing a radical transformation, the advent of digital, which for years has been the subject of research and experimentation by numerous artists, is now reaching a new phase thanks to the possibilities offered by the Blockchain. What has been a limitation of digital for years, or uncontrolled reproducibility, is overcome thanks to the guarantees offered by smart contracts and related NFTs.
Authenticity, value, investment and uniqueness are just some of the important aspects that NFTs bring with them together with an environment that is increasingly suited to dialogue with all those forms of contemporary art that have always been able to intercept and represent the Zeitgeist, the spirit of our time.
Hype.art will present virtual exhibition spaces created ad-hoc around the needs of the artists and the projects that will be presented thanks to an understanding of their needs deriving from the experiences in the sector of the team behind the project, all this without ever forgetting how important it is. visitor experience, just like in traditional art galleries or museums.
To date there are several marketplaces through which it is possible to sell NFTs, “These marketplaces, however – says Daniele Sestagalli, the mind behind Hype.art – completely lose the artistic experience and the taste for contemplation. When I go to a museum or an art gallery, I like to take the time to understand the artist's message, what he wants to convey to his audience. Right now NFTs are sold as if they were products on Amazon or Ebay, without any transport or emphasis on professionals who instead put all their creativity into a project. "
The medium changes (from canvas to digital format), but the experience that the art world must continue to provide is the same: the artist's message and research combined with the sensory experience of the exhibition.
Airdrop with gamification (free distribution of tokens to the community that actively participates by following the Hype.art social networks), online auctions, creation of 3d virtual galleries to observe and experience the works closely, dedicated interviews to give a voice to the artists and allow them to provide insights on the project presented. We can say that the initiative takes advantage of all those marketing magic that launched the sector. An opportunity to study for those who love athe and technology.
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The article NTF and Hype.art: a new world to invest in the future of art comes from ScenariEconomici.it .
This is a machine translation of a post published on Scenari Economici at the URL https://scenarieconomici.it/ntf-e-hype-art-un-nuovo-mondo-per-investire-nel-futuro-dellarte/ on Tue, 25 Jan 2022 17:53:52 +0000.