Spanish agency earns 10 thousand euros a month with its AI model
The Internet is full of models and influencers, who, however, often, due to bad planning, bad luck or, frankly, laziness, are unable to follow all the commitments they have made. Then communications agencies find other solutions
This is what happened to Rubén Cruz , founder of a communications and modeling agency called The Clueless , who, at this point, has found a definitive solution.
Faced with last summer's client collapse and setbacks from influencers or models causing delays in projects, Cruz and his team brought to life Aitana, a 25-year-old model with artificial intelligence. She comes from Barcelona, has pink hair and perfect abs.
With nearly 130,000 followers on Instagram, Aitana is in high demand. In a good month he earns around $12,600 (10,000 euros), but easily grosses $3,780 (3,000 euros) for a single shorter campaign.
Cruz told Euronews that he created Aitana so that The Clueless "could make a better living and not depend on other people who have egos, quirks or who just want to make a lot of money by posing."
Aitana's creators gave her a personality and tried to make her look as human-like as possible. One of the posts on her Instagram profile portrays her attending the Blink 182 concert in Barcelona on 4 October 2023. The concert took place, but we all know that Aitana did not actually participate in it, because it does not exist, but in the meantime the relevant communication at the concert it was done.
Team The Clueless
One person commented on his post: “Best AI work I've ever seen.”
Behind the scenes, the Clueless team orchestrates Aitana's life, planning her week and deciding her activities thanks to a unique blend of artificial intelligence and design expertise.
Her success led to the birth of Maia, Aitana's slightly more reserved sister. The agency receives many requests from brands wanting virtual models. The agency sees a future where these virtual models will take the place of real people as brand ambassadors.
Although they are very popular among the male public, these models also receive a lot of criticism: in fact it is easy to have certain standards towards something artificial, designed, but it becomes a big problem if these standards then influence young people and adolescents, pushing them to achieve of goals that are impossible or in conflict with health.
The Clueless is right to use AI models, but it is necessary on the one hand to establish standards that do not impose harmful behavioral models, and on the other to remember that none of these images is a real person, and will never be able to shake hands or appear from life, nor will it ever be able to say anything different from that desired by its creators.
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The article Spanish agency earns 10 thousand euros a month with its own AI model comes from Economic Scenarios .
This is a machine translation of a post published on Scenari Economici at the URL https://scenarieconomici.it/agenzia-spagnola-guadagna-10-mila-euro-al-mese-con-la-propria-modella-ai/ on Mon, 27 Nov 2023 16:56:32 +0000.