All the capital gains of Sassuolo (Mapei)
Capital gains, revenues and costs of Sassuolo, the surprise second-ranked football club in Serie A
Sassuolo came out into the open. In American sport we speak of a "breakout game" when a 0 player, as in this case, a team, with a great result, manages to change its status.
Last Sunday's Napoli-Sassuolo was this kind of match, and the Emilians, beautiful but unfinished, joined the group of the so-called "seven sisters" (Atalanta, Inter, Juventus, Lazio, Milan, Naples and Rome) in contention for a place in the next European competitions.
THE IMPORTANCE OF THE VICTORY AGAINST NAPLES
The victory of the neroverdi at the San Paolo is far more important than the canonical 3 points because it came with an attack full of absences (Caputo, Djuricic and Berardi, usually owners) against one of the strongest teams in the league.
The second place in the standings is the award for the programming carried out in the last 15 years, from when Giorgio Squinzi took the reins of the company in Serie C up to taking it to the Europa League in 2016, making Sassuolo and Mapei an indissoluble pair. The intuition and business skills of the late patron are characteristics now absorbed in the DNA of this club, one of the first, in 2013, to have its own stadium, indispensable in today's football.
THE BUDGET
In fact, the budget approved on 31/12/19 is the fourth consecutive profit for the Emilian club (despite having recorded a profit of € 840,000, while in 18 they were 8 million) which has succeeded in the arduous task of making accounts coexist in compliance with a growing sporting ambition.
In the last balance sheet, compared to an increase in costs (+ 31%) mainly due to the purchase of players, which in the income statement translates into the increase in salaries (54.3 million in 1919 against 46.5 in the season previous year, + 17%) and in the depreciation charge (which went from 22.2 to 30.3 million, registering a + 37%), the executives Carnevali and Rossi were able to find a balance thanks to the higher revenues from TV rights (from 33 , 8 to 39.8 million) and the item “capital gains” (with an increase of 44%, from 30 to 43.3 million).
GAINS
Capital gains deriving mainly from player trading (in this year the heaviest were Politano at Inter for 20 million, all of a capital gain and Demiral at Juventus for 18, with a capital gain of 12 million). Player trading is playing an increasingly important role in football clubs: Leipzig and Atalanta, respectively in the semi-finals and quarter-finals in the past edition of the Champions League, are striking examples of how the enhancement of young players, often bought for a few thousand euro and with equally light contracts, can lead to excellent results both in the pitch and in the club's coffers. Sassuolo is also very attentive to innovation in the field of scouting. In fact, just under a year ago the neroverdi decided to rely on the Italian start up Wallabies . Wallabies is a constantly updated database that uses algorithms to classify and compare players from all over the world according to specific parameters. Such an archive greatly facilitates the first phase of an observer's work, the "skimming" or when it is necessary to decide which athletes to see live and which not to follow. The results and potential of this start-up have also convinced other clubs such as Parma and Monza to start a collaboration.
SASSUOLO READY TO SIT AT THE BIG TABLE?
In the transfer window that has just ended, the financial solidity of Mapei's creation has emerged, which has made it possible to resist the assaults for the club's stars: especially in the last transfer market, many teams have been forced to sell players to reduce salaries and finance the buying campaign, the Emilians instead had the economic strength to refuse rich offers for Locatelli, Boga and Berardi of which the CEO Carnevali speaks thus: “we have kept them willingly and they are always worth more: only the three of them cost at least 140 million”. Not bad considering that the same three players were bought for "just" 25.
The coach De Zerbi in the pre-season had spoken of a "year of harvest", asking his boys maturity and consistency of performance, qualities that were lacking in his adventure on the black-green bench, compromising the placement of past seasons. Thanks to the work of the owners and the excellent technician from Brescia, Sassuolo seems to have combined all the pieces of the puzzle to finally sit at the table of the great.
This is a machine translation from Italian language of a post published on Start Magazine at the URL https://www.startmag.it/mondo/tutte-le-plusvalenze-del-sassuolo-di-mapei/ on Sat, 07 Nov 2020 08:50:40 +0000.