Amazon now looks to Indian Mx Player streaming
Amazon's safari in the prairie of cinema continues: after the purchase of the historic Mgm production company, it now has the Mx Player streaming platform in its sights. From the roaring American lion to the Indian tiger?
TechCrunch reports rumors according to which the multinational led by Andy Jassy would be interested in acquiring Mx Player, a streaming platform absent in Italy (for this reason its name will not tell you anything) acquired in turn in 2018 by the Indian giant Times Internet for 140 million dollars.
INDIA THE NEW NETFLIX?
With the Chinese market reaching saturation on all fronts: demographic, economic, of players on the market, multinationals are now looking to the Indian subcontinent: vast, populous and experiencing rapid economic growth, with a generalized improvement of all social classes which could allow those who arrive first to generate record profits. Globally, Mx Player is used by 300 million users and its strengths include the fact that it can be used by many mobile phones, even low-cost ones, through the app.
THE NEW HOLLYWOOD IS ALREADY IN THE COUNTRY
Mx Player collects mostly films and series developed in the country. Production is in fact endless: the Indian film industry does not offer masterpieces and remains marginal worldwide, but the Modi government finances it with an important flow of money, so much so that in just a few years the turnover has gone from 500 million dollars in the early years of the last decade to the current 4 billion. And although their products are too 'spicy' for the palates of our home cinephiles, there are 1.4 billion Indians in the subcontinent potentially ready to devour them, not counting those scattered around the world.
AMAZON AND NOT JUST RUNNING FOR MX PLAYER
Amazon has been present in India for some time: the former CEO and founder Jeff Bezos has visited the subcontinent several times, investing something like 7 billion dollars in the last 10 years. MX Player for his part also likes the Dragon: in 2019 he closed a capital increase of over 110 million dollars led by the Chinese Big Tech Tencent. The press specified that Amazon would not be the only potential buyer of the platform. But it's not the first time that the e-shopping giant has aimed at cinema: the Seattle company has acquired the historic MGM Studios label (James Bond ring a bell?) for 8 billion dollars.
This is a machine translation from Italian language of a post published on Start Magazine at the URL https://www.startmag.it/economia-on-demand/amazon-ora-guarda-allo-streaming-indiano-di-mx-player/ on Mon, 13 Feb 2023 10:55:37 +0000.