Amazon will dribble Sky and Dazn on football TV rights
Amazon takes the field in the match of TV rights for football and aims (after securing the Champions League Wednesday matches) for Serie A. Lommi's point
New actors enter the scene in the yellow of the audiovisual rights of the Serie A championship.
Amazon, after having secured the rights to broadcast the Wednesday Champions League matches in Italy for the next four years, could also enter the auction to win some league matches, bringing new resources, essential for the recovery of the system. football.
COVID (ALSO) WEIGHTS ON FOOTBALL
The limitations imposed by Covid-19 have had repercussions on the coffers of the clubs: around 400 million in losses according to the Annual Review of Football Finance study drawn up by Deloitte's Sports Business Group. And this weighs heavily in the negotiations for the concession of Serie A championship rights for the three-year period 2021-2024.
TV RIGHTS: AN IMPORTANT BUSINESS FOR THE TEAM CASHES
Revenues from the sale of TV rights in Italy in the last three years had reached a record figure of 1.34 billion euros per season, thus making it possible to reduce the technical and economic gap with the other European leagues. The flows guaranteed by the TV broadcasters play a decisive role in the club budgets: on average, in Serie A, these "flows" make up 55% of turnover, a percentage that increases in the teams with less financial resources. The companies least dependent on this item are Inter with 37%, Juventus with 44% and Milan with 48%. The data of some high-end squares such as Rome, Atalanta and Naples are surprising, for which TV rights account for 59%, 63% and even 69% respectively for Neapolitans.
Italian football clubs cannot therefore ignore these revenues to remain competitive in the league and in European competitions.
COVID AND BROADCASTERS
However, the Coronavirus crisis has also hit broadcasters, making it difficult to imagine that the next agreement will be retouched upwards, as has consistently happened over the past decade.
Sky, considering the doubts about the conclusion of the championship and the alternative formulas that could be adopted to complete it (playoff or NBA-style "bubble"), would no longer be willing to pay the 780 million that had guaranteed 226 exclusive league games .
The question of the last installment for the 19/20 season not paid by the Comcast group company that would like a discount for the particular conditions with which the last tournament ended is still open.
SKY AND DAZN: IN ITALY AS IN GERMANY?
In Europe, Germany, which had already paved the way for the resumption of competitive sports activities last May, is also leading the way in negotiations with television broadcasters: Sky and Dazn have secured national rights for the Bundesliga and Bundesliga 2 for a figure of around 1.1 billion per season for the next four years, down by only 5% compared to the previous four years. A similar dynamic could also be repeated in Italy.
THE WAY OF NATIONAL EXTRA RIGHTS
However, analyzing the rumors of the 1.34 billion collected by Lega Calcio, it turns out that the majority (1.16 billion) comes from the sale of rights for national soil and “only” 371 million from IMG for foreign countries. Among the top five leagues in Europe (England, Spain, Germany, Italy and France) only Ligue 1, the top French category, with 80 million, is worse. The Premier League, the English league, stands out with 1.56 billion for foreign markets alone.
Serie A could therefore, as Deloitte hypothesizes, cover the revenue lost by Sky by increasing the revenues for the concession of extra national rights. New international players, such as Amazon or Netflix, are entering this market, determined to further diversify the entertainment package offered to their subscribers.
The game is still to be played. It will be decisive for the competitiveness and appeal of Serie A in the world
This is a machine translation from Italian language of a post published on Start Magazine at the URL https://www.startmag.it/mondo/amazon-dribblera-sky-e-dazn-sui-diritti-tv-del-calcio/ on Sat, 31 Oct 2020 06:42:28 +0000.