Apple Vision Flops? How’s the Cupertino viewer doing?
For Bloomberg, sales of the Apple Vision Pro are already struggling, having "gone from a couple of units a day to just a handful in an entire week." Cupertino is silent on sales data. And there are those who are waiting for the economical version
Here on Start we have called the phenomenon " curse of the headsets ", given that these very expensive hi-tech gadgets, there is little that can be done, they just can't seem to break through. For some they should have been the gateway to the metaverse, but apparently that Ready Player One future is still far away.
Given that Google , Sony and Meta (which however claims to have seen a clear improvement in sales of the latest model) have turned their faces against the public's hostility, many analysts have wondered whether Cupertino would also have stumbled into the same quagmire, with his Apple Vision Pro.
DISTRUST TOWARDS THE APPLE VISION PRO
A legitimate doubt, apparently also shared by many third parties who have decided not to invest in ad hoc software versions for the Apple device , remaining on the sidelines to see the interest aroused in the public.
There were numerous excellent defections. The problem, for Apple, is that without apps its viewers, however hi-tech, are just an ornament that is a bit bulky and also a bit too expensive ( the production costs, apparently very high, represent the main unknown ).
WHAT DO WE KNOW ABOUT APPLE VISOR SALES?
The question is precisely: how are sales of the Apple Vision Pro going? It's difficult to think that they shine, given that they keep their lips sealed in Cupertino. Indeed, they have even spread a rumor according to which they are already working on a "budget" version, which is perhaps even worse, given that Apple's reassurance of not wanting to abandon the project is however counterbalanced by the admission of having done something wrong . And those who haven't yet rushed to buy the Apple Vision Pro will now probably wait for the economical edition.
Bloomberg also tried to understand how the Apple Vision Pro is doing. Naturally, it did not have access to official sales data, but it still gave a very gloomy picture: “The demand for demos is decreasing. People who book an appointment often don't show up and sales, at least in some stores, have gone from a couple of units a day to just a handful in an entire week,” the newspaper reports.
“Apple – it is explained – also had to intensify marketing on its online homepage. At the top of the site is a huge promotion for the Vision Pro, the most aggressive since the device went on sale in early February.”
According to some rumors that have appeared on the Web, Apple has reduced the estimates for shipments of the Vision Pro during 2024 from the expected 700/800,000 units to just 400/450,000 units.
“These days, as the initial enthusiasm wears off, it seems clear that the Vision Pro is too bulky for daily use. Often it is not worth it to connect the battery, start it and navigate the interface”, we read again on Bloomberg .
WHAT IS NOT CONVINCING ABOUT APPLE VISION PRO FOR MARK GURMAN
According to the direct experience of Mark Gurman , among the best known connoisseurs of the Apple universe “a killer app has not yet emerged that would push me to take it. It's much easier to use my laptop as such and watch videos on the computer or big screen TV. Additionally, the Vision Pro distances me from the real world, making it uncomfortable to use with family or colleagues. It's something best appreciated when you're alone, such as on a long flight or while working from home.”
All defects that can be shared and in fact found in other reviews appearing in publications dedicated to technology as well as in comments published on the Web by simple users. Who knows if Apple will take this into account for the development of the next version. And if he really intends to persevere with headsets, an increasingly hostile world for Big Tech.
This is a machine translation from Italian language of a post published on Start Magazine at the URL https://www.startmag.it/innovazione/visore-apple-vision-flop-vendite/ on Thu, 25 Apr 2024 06:50:24 +0000.