Apple’s cautious steps on artificial intelligence
So far, he hasn't made much headlines or launched his own chatbot, unlike all his opponents. Apple is treading water on artificial intelligence but there is something in the pipeline and perhaps even the date of a big announcement. Here's what internal sources and the Stock Exchange say
Elon Musk prepares his artificial intelligence company in great secrecy , Microsoft and Meta close an agreement to develop a new open source and free AI model for research and commercial use and what does Apple do?
According to Bloomberg it is testing “Apple GPT”, has built great language models and an internal chatbot, but has not yet come up with a clear strategy for releasing the technology to consumers. Meanwhile, however, the news briefly raised the market capitalization of the Cupertino-based company yesterday by 67 billion dollars.
APPLE'S AI
Like Musk, Apple is quietly working on its artificial intelligence (AI) tools, according to sources reported by Bloomberg . Notably, it built its own framework dubbed Ajax for building large language models, the AI-powered systems underpinning tools like OpenAI's ChatGPT and Google's Bard.
It has also created an internal-use chatbot service that some engineers call “Apple GPT,” but that cannot be used to develop customer-facing functions. For now, employees have reported that the tool essentially replicates Bard, ChatGPT, and Bing AI. They use it to assist in prototyping products and are able to summarize text and answer questions based on the data they have been trained with.
The path of having an internal tool has already been taken by others, such as Samsung but also some large banks that do not fully trust ChatGPT and have banned its use at work. In addition, Apple has also reportedly considered a collaboration with OpenAI.
RECOVER LAND
Apple, in fact, despite having foreseen AI functions in its products for years, after the voice assistant Siri – its main artificial intelligence product – had remained out of the race and now finds itself having to catch up given the frenzy and speed of the field ranging from text to images and videos.
But as Bloomberg points out, the company has already made some progress related to AI, for example in improvements to photos and iPhone search, Siri and maps. A smarter version of autocorrect is also coming to its smartphones this year.
LET'S GO EASILY
Apparently Apple wants to go slow because, despite the fury of competitors, as explained by its CEO Tim Cook, although the technology has potential, there are still "a number of problems that need to be resolved", including the risks related to privacy, bias and misinformation, which make regulation imperative. Additionally, the CEO said he uses ChatGPT and that the company is "looking into it closely."
Wanting to do things well is a good thing in itself, however, if Apple falls too far behind its competitors, its accounts could suffer heavily. In fact, generative AI promises to transform the way people interact with phones, computers and other technologies and for the company founded by Steve Jobs, losing this race would be a huge blow.
Apple's devices, according to Bloomberg , in the last fiscal year produced a turnover of almost 320 billion dollars.
FORECASTS FOR THE FUTURE AND DIVERGENCE AT HOME
At the moment it appears that the company has not yet developed a strategy for releasing the technology to consumers, but according to some sources it should make "a significant announcement related to artificial intelligence next year".
Furthermore, within Apple there would appear to be differences of views between the head of machine learning ( machine learning ) and AI, John Giannandrea (formerly head of search and AI at Google), and the top executive for the software engineering, Craig Federighi. The first, in fact, would like to adopt a more conservative approach and see how the projects of the others evolve.
THE REACTION OF THE STOCK MARKET
Following news of developing its own AI, revealed by Bloomberg , Apple shares yesterday gained as much as 2.3% to hit an all-time high of $198.23 and recovered earlier losses. The price increase, Quartz adds, reflects how investors see generative AI increasing earnings over time.
Microsoft, on the other hand, a partner and main funder of OpenAI, lost about 1% after the news.
This is a machine translation from Italian language of a post published on Start Magazine at the URL https://www.startmag.it/innovazione/i-cauti-e-silenziosi-passi-di-apple-intelligenza-artificiale/ on Thu, 20 Jul 2023 08:38:09 +0000.