Vogon Today

Selected News from the Galaxy


Are there fake web newspapers that pump up the reputation of top managers?

Are there fake web newspapers that pump up the reputation of top managers?

The news on the case of the online reputation of top managers.

Is there anyone trying to be clever about the online reputation rankings of top managers?

The question is neither trivial nor conspiracy-based.

Start Magazine also mentioned it after a letter signed by analyst Francis Walsingham .

Because there is, in fact, the possibility of influencing the rankings of the " Reputation manager " company which are published every month by Corriere della sera and Prima Comunicazione , a monthly magazine specializing in journalism, communication and advertising.

But – perhaps – not only with lawful, legitimate and understandable moves by companies interested in the image of the top management of the companies themselves, therefore with press releases, interviews, statements, press conferences, events, seminars.

Among the experts – albeit in whispers – it is noted that there are also less orthodox means, so to speak, that is, massing with positive contents to be published on content sites: therefore not in real newspapers, therefore on registered newspapers. But on sites we know nothing about and we can't even trace who registered the domains.

Here we limit ourselves to just one case, because on others we are trying to get the necessary information: Economiaefinanzanews .

Who owns the site, who administers it, who manages it, who takes care of it?

Valid questions also for a dozen other similar sites on which we try to understand more.

In the meantime, in the wake of Walsingham's letter, attempts were made to delve deeper into the topic, today the daily newspaper writes : "The Fs would in fact have hired Andrea Barchiesi's "Reputation manager" company (in the photo, ed.) for 500 thousand euros with the aim of to raise the online reputation of the group's top management. The company publishes "Top manager reputation", a list of the 100 managers "with the best web reputation" which appears monthly in the economic insert of Corsera . In October, Barchiesi reported a few days ago, Ferraris "rose two positions to sixth place".

We need to clarify. Or not?

This is a machine translation from Italian language of a post published on Start Magazine at the URL https://www.startmag.it/economia/ci-sono-finti-giornali-web-che-pompano-i-top-manager/ on Mon, 20 Nov 2023 12:01:27 +0000.