Banks, the Spanish BBVA who will work in Italy?
Plans and ambitions of the Spanish bank BBVA in Italy
Bbva "does not plan to have branches" in Italy and will provide assistance to the customers of the new digital bank through a remote service. This was explained by the CEO of the group, Onur Genc, answering questions from journalists.
“We believe in the power of people, we believe that the human dimension must be complementary to the digital experience, but this does not make physical presence necessary”, he clarified.
Genc recalled that the group's offer includes telephone or remote assistance 24 hours a day and seven days a week: "We want to make sure that there is no need for human assistance, but if assistance is needed, we will be'. If you want someone, there will always be someone on the other side of the line ', he assured ”. In any case, he concluded, "we do not expect to have branches" in Italy.
THE OFFER OF BBVA
In detail, the offer to Italian customers of BBVA includes a current account with an online debit card with no fees or commissions, no commission for wire transfers (including immediate ones), free cash withdrawals starting from 100 euros at any European ATM. , a mobile payment service with Samsung Pay, Google Play or Apple Pay. To the payment services are immediately added those of financing: Pay & Plan, which allows you to pay in installments up to 1,500 euros, and Salary in Advance which allows customers to receive part of their salary up to 1,500 euros in advance.
THE SIGHTS OF BBVAA
"Bbva arrives in Italy with the ambition of being the Zero commission everyday mobile bank of reference for our customers – commented Javier Lipuzcoa, head of digital banking at Bbva in Italy – and for them we have thought of a mobile banking experience without commissions, to tools that help them save and control their expenses from the app in a comfortable and simple way ".
THE ANALYSIS OF THE SUN 24 HOURS
The Spanish banking giant BBVA lands in Italy in the retail banking sector, Il Sole 24 Ore remarked: "15 years after the failed bid on Bnl, this time it is not stepping forward to buy one of the various banks for sale, but by launching a digital bank ad hoc for the Italian market. By focusing on the convenience of the service (zero commissions) and on the technology that makes Bbva, according to institutional investors, one of the European leaders in the digital experience: as many as 38 million customers of the group interact with the bank through digital channels, 62% does it through a mobile application ".
DEEPENING DE LA STAMPA
There are numerous Italian and foreign digital operators, often referred to as "fintech", which, thanks to lean structures with fewer employees and properties owned or rented than traditional banks, have entered our market, recalled Carlotta Scozzari in the newspaper La Press : "Among the main ones is Hype , which represents a mix between an app, an account and a payment tool, and which, with 1.5 million customers all in Italy, aims to achieve a value of transactions of 5 billion euros at the end of the year. A little over a year ago, Hype became a joint venture between Fabrick, the “open banking” platform (based on the sharing of data between the various players in the banking system) of the Sella Group, and Illimity. And the latter is the "high-tech" bank, as it is defined, founded by the former CEO of Intesa and former Minister of Development Corrado Passera, which not only trades non-performing loans but also offers loans and current account and card services . Even the former manager of Unicredit, Roberto Nicastro, has recently co-founded a fintech: Aidexa, which offers instant credit and current accounts to small businesses, as well as deposits to SMEs and individuals. While, among the large foreign digital banks operating with us with account and card services, there are the German N26 and the British Revolut. In this context, then, many traditional groups are "pushing" on the online part, even with separate brands, as in the case of Mps and Widiba ".
THE DELOITTE ANALYSIS
«The Italian banking context – observes Manuel Pincetti, Monitor Deloitte senior partner – has always shown a delay compared to other European countries in digital behavior. The pandemic has accelerated the use of online channels also to meet banking needs, driving the growth of purely digital operators. Our observatory estimates that to date there are 6.5 million digital bank customers in Italy, of which around one million are attributable to international “challenger” players (who challenge large groups, ed.) Who have recently entered the market ».
This is a machine translation from Italian language of a post published on Start Magazine at the URL https://www.startmag.it/economia/banche-la-spagnola-bbva-chi-matera-in-italia/ on Fri, 22 Oct 2021 10:25:16 +0000.