Because Professor Puglisi pinches the agencies that place VIPs and VIPs on TV
What role do communication agencies have in influencing TV information insights? The case of the Elastica company (and not just Elastica) raised by the economist Riccardo Puglisi
Has Dario Fabbri graduated? This provocative question was proposed by Professor Riccardo Puglisi , professor of Financial Science at the University of Pavia and expert in media economics, on Twitter at the end of August. The professor. Puglisi did not receive any replies from the person concerned ("I don't respond to personal attacks", said Fabbri). Expert in geopolitics and director of Domino, Dario Fabbri became known to the general public during the war in Ukraine: during the first 100 days of the conflict he was a guest in the La7 news studios, during the special hosted by director Enrico Mentana. But to the prof. Is Pugli really interested in Dario Fabbri's degree?
ENRICO MENTANA AND GERMANO DOCTORS DEFEND DARIO FABBRI
Online you can find more bios in which Dario Fabbri is defined as a "graduate in political science" but the prof. Puglisi wrote on several occasions that he had found no evidence. Enrico Mentana, director of La7 news and founder of the Domino magazine directed by Fabbri, reiterated in a long letter his esteem for the analyst whom he launched on TV during the first hundred days of the Russia-Ukraine war. Germano Dottori , Limes ' scientific advisor and professor at Luiss, also intervened in defense of Fabbri, in the past his student in a strategic studies course he taught at Luiss with General Carlo Jean. “I also stand in solidarity with Dario Fabbri – writes Dottori on Twitter -, who moreover was my student when I was the assistant to the chair of strategic studies at Luiss, then in the hands of Carlo Jean”.
RICCARDO PUGLISI IS NOT SO INTERESTED IN DARIO FABBRI'S DEGREE AS…
But why does the prof. Is Puglisi that interested in academic qualifications? During a very frank interview on the “ La Ragione ” website, prof. Puglisi explained the reasons for his curiosity. In asking a simple question about Dario Fabbri's university career, the professor would have encountered "a collusive mechanism for which there is not so much media coverage". If the topic has aroused some interest on Twitter and Youtube, the prof. Puglisi says that "in the traditional media" he found a "relative silence". The professor's final intent therefore appears to be different, he seems to "speak to daughter-in-law so that mother-in-law will understand". According to Puglisi, "the role of the communication agencies" that manage the speakers, i.e. journalists and experts, should be investigated. “In particular, in Italy there are three main ones: Caschetto, Elastica and Vis Verbi – recalls the professor -. Dario Fabbri belongs to and is followed as a speaker by Elastica which follows 130 people". The professor is interested "as a citizen and as a scholar to understand how much influence they have and how little competition there is between these communication agencies in proposing guests. To what extent communication agencies have a role in the management of these public figures and in the management of the silences of the traditional media around these figures”.
COMMUNICATION AGENCIES: THE TV CHARACTERS REPRESENTED BY ELASTICA EVENTI
There are many and well-known TV personalities represented by Elastica Eventi and among these there is Dario Fabbri, but not only that. Among them, as can be seen from the agency's website, there are: Roberto Battiston, Giovanna Pancheri , Giampiero Marrazzo, Azzurra Rinaldi, Makkox – Marco Dambrosio, Andrea Fontana, Roberto Saviano, Gaia Tortora, Carlo Cottarelli, Antonio Polito, Annamaria Testa, Pablo Trincia, Andrea Segrè, Annalisa Cuzzocrea, Salvatore Aranzulla, Bill De Blasio, Roberto Burioni, Gad Lerner, Tommaso Labate, Ilaria Capua, Michela Marzano, Loredana Lipperini, Vittorio Emanuele Parsi, Barbara Serra, Giovanna Melandri, Roberta Villa, Ester Viola, Alessandro Baricco , Federico Rampini, Lorenzo Pregliasco, Cecilia Sala, Valerio Aprea, Gherardo Colombo, Tiziana Panella, Riccardo Luna, Maria Latella , Pietro Del Soldà, Marco Frittella, Riccardo Iacona, Duilio Giammaria and Alessio Viola. As is easy to verify, many of these professionals are journalists or regular guests of La 7 programmes.
PROFESSOR'S COMMENT PUGLISI ON THE ELASTICA EVENTI FINANCIAL STATEMENTS
The professor. Puglisi examined the financial statements of Elastica, an agency based in Bologna, and, in a tweet, drew attention to the fact that 80% of the capital is held by a trust company, i.e. by a company that took over the administration of assets on behalf of Elastica Eventi. “Elastica, communication agency: “We are the agents of those who represent excellence in the world of information and knowledge” – writes the prof. Puglisi -. “Taking the example of our Doctor Dario Fabbri, we are so shy that 80% of our capital is held by a trust company”, so we don't know the real shareholders.
WHAT ELASTIC EVENTI DOES
Elastica Eventi not only takes care of assisting clients in hosted TV shows but also takes care of media relations when they write and publish books. This is the case of Azzurra Rinaldi and her "Ladies don't talk about money", of Ilaria Capua and the books "The courage not to be afraid", "I know you mask", "The secret journey of viruses", "The aftermath ”, Roberta Villa and “Doctor but is it true that…?” and Tommaso Labate and “Interista social club”. Not just books, however, the promotion of podcasts is also in the core business of Elastica Eventi, think of "Stammi bene", entrusted to Roberta Villa or "Meningococcal meningitis: we can do more and better" with Antonella Boralevi or, again , “Flipper” by Lorenzo Pregliasco.
ITC 2000 OF THE “DOMINUS” BEPPE CASCHETTO WHO WORKS UNDER TRACK
The other two important agencies representing various speakers, journalists and commentators are Vis Verbi and Itc 2000 by Giuseppe Caschetto. ITC 2000 , like Elastica based in Bologna and with a turnover of more than 3 million euros, represents numerous television personalities, presenters, commentators, journalists and authors. The following are part of the Caschetto "stable": Herbert Ballerina, Stefano De Martino, Enrico Brignano, Stefano Bollani, Fabio Fazio, Virginia Raffaele, Sabrina Ferilli, Pif, Miriam Leone, Luciana Littizzetto, Fabio Volo, Maurizio Lastrico, Alessia Marcuzzi, Geppi Cucciari, Tommaso Zorzi, Caterina Balivo, Ema Stokholma, Neri Marcorè, Maurizio Crozza, Fiammetta Cicogna, Paolo Kessisoglu, Ubaldo Pantani, Luca Bizzarri, Enrico Bertolino and Maddalena Corvaglia. Among the journalists we find: Roberto Saviano (also represented by Elastica Eventi), Luca Telese, Lili Gruber, Mia Ceran, Massimo Gramellini, Giovanni Floris, Salvo Sottile, Corrado Formigli, Daria Bignardi, Lucia Annunziata, Ilaria D'amico, Alice Martinelli, Enrico Lucci. Here too we find many of the faces who frequent the La7 studios. It is no coincidence that Carmelo Caruso on Foglio writes: "Caschetto is credited with the largest editorial and television operation of this season, namely the "relocation" of Tele Kabul, Rai3: Fabio Fazio, Luciana Littizzetto at Discovery and Massimo Gramellini from Rai 3 to La7".
VIS VERBI: THE COMPANY THAT ORGANIZED THE IVREA EVENT FOR DAVIDE CASALEGGIO
The last of the agencies mentioned is Vis Verbi, by Barbara Castorina and Valentina Fontana. The agency became known to the general public because in 2017 it contributed to the organization of the event in Ivrea in which Davide Casaleggio paid homage to the memory of his father Gianroberto. Vis Verbi is based in Milan, in Corso Garibaldi, in the Moscova area. Valentina Fontana is the wife of the journalist and writer Gianluigi Nuzzi, one of those assisted by Vis Verbi, and has a background in communication and journalism. Barbara Castorin is an expert in the sector: until 2011 she worked for Beppe Caschetto 's ''ITC 2000''. In 2011 he founded Visverbi together with Camilla Buzzi , who was taken over by Fontana in September 2014.
PUGLISI INVESTIGATES THE RELATIONSHIPS BETWEEN RAI, FATTO QUOTIDIANO AND VIS VERBI
In the portfolio of Vis Verbi (which currently has the site under construction) there are well-known and well-known names from the small screen and radio: Giuseppe Cruciani, David Parenzo, Filippo Facci and Antonello Piroso. The agency also took care of the "Ponza d'autore" and "Liguria d'autore" literary festivals. In the past , Selvaggia Lucarelli was also among those represented by Vis Verbi but in 2013 it preferred to move to Francesco Facchinetti's Newco Management . The agency, specialized in characters coming from the web and focused more on entertainment and less on journalism, also represents Frank Matano, the Pooh, Stefano Guerrera, Elettra Lamborghini, Ludovica Valli and Giulia De Lellis. Returning to Vis Verbi, in 2021 prof. Riccardo Puglisi has developed an estimate of the attendance of journalists from Fatto Quotidiano i n Rai. Michele Anzaldi , at the time secretary of Rai Supervision and deputy of Italia Viva, was also interested in the affair. “In the last 2 years 'Il Fatto Quotidiano' has been the most present newspaper in Cartabianca, with 82 hosted (some also paid). 'La Verità' follows with 69 appearances, 'Corriere della sera' with 45 appearances, 'La Stampa' 22, 'La Repubblica' 17 and then the others with even lower numbers. Data, moreover, exactly opposite to the newspaper sales numbers: 'Il Fatto' ranks eleventh in terms of copies sold (Ads data), but on TV it becomes first, significantly surpassing newspapers that sell much more – Anzaldi wrote on his social networks -. Some, such as 'Il Messaggero' and 'Avvenire', do not even appear in the ranking of hosts of the Rai3 talk. Would this be respect for pluralism?”. Bene Vis Verbi , Anzaldi recalls, managed " Scanzi 's television appearances", the same agency "that works for the de facto leader of the 5 Star Movement, Davide Casaleggio".
This is a machine translation from Italian language of a post published on Start Magazine at the URL https://www.startmag.it/economia/perche-il-professor-puglisi-pizzica-le-agenzie-che-piazzano-vip-e-vippini-in-tv/ on Sun, 01 Oct 2023 14:38:12 +0000.