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Berlusconi adores Bianca Berlinguer, Stellantis beats cash

Berlusconi adores Bianca Berlinguer, Stellantis beats cash

Rai, Mediaset, Bianca Berlinguer, Stellantis, Bisignani and more. Press review pills by Michele Arnese

PIER SILVIO BERLUSCONI'S PASSION FOR BIANCA BERLINGUER

BRETON'S REPORT CARDS

IS CHINA CHOKING EUROPE?

IS CHINA SLOWING DOWN?

ANTI-CHINESE MOVES

THE TAX LANGUAGE…

STELLANTIS BEATS THE CASE

RATES TAKE OFF

EGGS ON SHIELDS

ANTI-TWITTER META

OUCH OUCH I PASSED

QUISQUILIE & PINZILLACCHERE

MEDIASET'S PASSION FOR BIANCA BERLINGUER: extract from an article in the Fatto Quotidiano :

after the farewell to Rai formalized on Monday, Bianca Berlinguer passes to the historic competition to the delight of Pier Silvio Berlusconi, the heir, who while awaiting public declarations yesterday toasted his latest purchase in the spaces of the Biscione in Cologno, confirming what it had been in the air for days.

A not bad scalp for the company, in the name of that internal pluralism which is very convenient when it rhymes with "listening", given the excellent results of Berlinguer and his #Cartabianca in recent seasons on Rai Tre. In corporate language we say: "Development of television in a transversal way". Or even: "Looking for a way to speak to the whole audience." The head of information of Mediaset, Mauro Crippa, in announcing the coup, declines it in yet another way: "We and you speak the same language". Nothing more than a prestigious "theft" from Rai, whose "transversal" rationale however recalls – in addition to the homage to Father Auditel – the reason why in his last weeks of life Silvio Berlusconi had thought of entrusting a broadcast to Michele Santoro, arch-enemy turned trusted confidant on matters of war. "Berlusconi couldn't bear that Mediaset too had become a regime TV – admitted to Fatto a few days ago Vittorio Sgarbi , witness of the offer to Santoro – On the other hand, who could have done a program on peace?".

At Mediaset Berlinguer will earn more, being able to exceed the ceiling of 240 thousand euros received in Rai, and will have an evening talk – probably on Tuesdays – and a daily strip in which he should alternate with Nicola Porro, taking the place of Barbara Palombelli to Tonight Italy . And his loyal columnist Mauro Corona will arrive with the journalist. Mountaineer and man of his word, Corona had promised eternal loyalty to his “Bianchina” in an interview with Corriere : “I have very little aesthetics but I have a deep sense of ethics and I know how to be faithful. Of course I'll go with her wherever she goes, and it's not about the money. A liter of wine is enough for me”. Rai, Mediaset, it doesn't matter: “If it welcomed Berlinguer, Mediaset would demonstrate the free intelligence to also extend itself to a left-wing audience. I am a television mercenary, I go where they pay me. But I'm fond of Bianchina. There is a strong bond and I won't betray her”. And who then is Pier Silvio to separate what the public has united. To bless the new schedules there is also the obvious – but dutiful – homage to the Father. Mediaset unveils its programs for the first time after the founder's departure, honored yesterday by his son in front of all the executives.


This is a machine translation from Italian language of a post published on Start Magazine at the URL https://www.startmag.it/economia/berlusconi-adora-bianca-berlinguer-stellantis-batte-cassa/ on Wed, 05 Jul 2023 08:07:57 +0000.