Cloud, how much Apple spends on the Google cloud
Apple stores 8 exabytes of data on Google Cloud Platform, known as “Bigfoot” by BigG staff
Apple has become Google Cloud's largest corporate customer, giving it a discount.
Starting in May, the Cupertino giant will spend about $ 300 million on Google cloud storage services in 2021, an increase of about 50% year-over-year, The Information reported.
Apple has significantly increased the amount of data it stores on Google's cloud services.
In November 2020 alone, Apple increased the amount of user data stored on Google services by approximately 470 petabytes, bringing the total amount of data it had on Google's cloud to over 8 exabytes (8 million terabytes).
Good news for the Mountain View giant cloud. ( Here the deepening of Start ).
At the moment, the market leader remains Amazon's business unit, AWS, which has about 33% of the cloud infrastructure market share, while Microsoft's share is over 18%. Google Cloud Platform is around 9%.
All the details.
APPLE CUSTOMER OF GOOGLE CLOUD SINCE 2016
As The Information recalls, Apple has been a Google Cloud customer since 2016. In 2018, the company led by Tim Cook confirmed via an iOS security guide that it was a Google customer, claiming to have stored parts of iCloud information encrypted using services third party storage such as S3 and Google Cloud Platform.
NOW THE BIG G CLOUD'S MAJOR CORPORATE CUSTOMER
But this year, Apple becomes the largest corporate customer of Google's cloud services.
So much so that among the Google staff, the iPhone manufacturer even has an indicative name for its size: Bigfoot. In 2018, Apple confirmed that it used Google for users' data storage needs.
Apple's data needs far outshine any other Google customer. Apple's 470 petabyte increase in November was about the same as the total amount of storage used by Google's second customer, ByteDance, the Chinese company that owns TikTok.
It's unclear why Apple's storage space on Google's cloud services has increased so dramatically. However, the purchase suggests that either it is cheaper for Apple to buy storage than to create new capacity, or Apple has grown so fast that it cannot source, build and maintain the first part. server in a timely manner necessary to store data.
BUT IT ALSO RELIES ON AWS
Apple stores the user's iCloud data on both Amazon Web Services and the Google cloud. This data is encrypted by Apple, which means that neither Amazon nor Google can obtain the customer's iCloud information.
While AWS still accounts for the lion's share of the total cloud storage market, Google is carving out its own niche.
HOW MUCH THE COLOSSUS OF CUPERTINO SPENDS
But for Apple, spending 50% more cloud storage with Google pays off. As The Information points out, according to cost calculators on Google's website, storing 8 exabytes of data costs about $ 218 million per month. “Among other things, he uses them to sell to iCloud users,” notes Vincenzo Cosenza, on his Vincos blog.
Apple, once again, pays Google about $ 300 million annually. A definitely discounted price.
AFTER APPLE, BYTEDANCE AND SPOTIFY
If the American Apple is in first place in the ranking of the main customers of the Big G cloud, followed by the Chinese ByteDance, in third place is a European company.
We're talking about Spotify, Google's third largest customer with around 460 petabytes of data. Followed by Twitter with 315 petabytes and Snapchat with around 275 petabytes.
YET THE IPHONE MANUFACTURER HAS MANY DATA CENTERS
Despite being such a large cloud customer, Apple has a number of data centers available. As datacenterdynamics recalls, it has both in the United States, including Nevada, Oregon and North Carolina, as well as a campus in Viborg, Denmark, as well as facilities in China managed by national partner Guizhou Cloud.
Finally, the company led by Tim Cook is planning another facility in Iowa, but its opening has been postponed from 2020 to 2027.
This is a machine translation from Italian language of a post published on Start Magazine at the URL https://www.startmag.it/innovazione/cloud-quanto-spende-apple-per-la-nuvola-di-google/ on Sun, 04 Jul 2021 18:02:49 +0000.