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Crosetto cooks Barilla from the Netherlands

8 months ago babelfish

Crosetto cooks Barilla from the Netherlands

The corporate reorganization of Barilla which opens a company in the Netherlands for international development ignites the over-the-air debate between the exponent of the Crosetto government and the Bocconi economist Maffè

The recent article in Start Magazine , in the wake of one in Corriere della sera , in which we gave an account of the opening by the Barilla pasta factory, known throughout the world as an ambassador of Made in Italy, of a Dutch holding company for internationalization which, while ranking below Parma in the corporate organization chart (as the company itself wanted to clarify), will have under it Barilla G. e R. Fratelli, the British digital pole and the foreign branches.

Because even if, as we have had the opportunity to clarify, the corporate reorganization does not represent an "escape" from Italy like those of Fiat, Exor, Ferrari or Brembo, just to limit ourselves to some of the best known (the list would be very long: 13 in 10 years, more than once a year), the fact that the new center instead of being built in Italy is in any case destined for a foreign country (very coveted by local entrepreneurs, it seems) represents a small move that certainly cannot go unnoticed .

And so here comes the dissatisfaction of a member of the government, that Guido Crosetto , who, before ending up in the defense , seemed destined to lead the department for economic development . To the tweet of the director of Start in which a passage from Corriere della Sera was highlighted on the new Barilla hub (“From 2024 the Barilla group will have a new corporate format. The heart and head of the company will remain in Parma, but the reorganization hinges on a Dutch holding company, the newly established Barilla International BV, based in Amsterdam"), the entrepreneur and co-founder of FdI replies: "Right call".

Carlo Alberto Carnevale Maffè , Associate Professor of Strategy and Entrepreneurship Practice at SDA Bocconi School of Management, replies in a polemical tone: “That's right. When the populists have not only rejected and expelled all foreign multinationals but also made all Italian multinationals flee from national jurisdiction, they will be able to celebrate the victory of their parish micro-capitalism, taking a taxi to go to Papeete to celebrate by dancing the Mameli anthem on the sacred sovereign shores. Assuming you can find it, a taxi”, with reference to the recent chaos that has affected the sector.

“In reality – counters the defense minister – they have been on the run for some time, long before the “populists” took votes (for the sake of the truth) and no one has tried to stop them. Wrong". And here fact checking proves Crosetto right: the first of the big companies to start was CNH Industrial (Exor) in 2013 and obviously the Fiat of the deceased Marchionne in 2014. Exor and Ferrari followed two years later to complete the package. Cementir Holding of Caltagirone packed its bags in 2019, Campari in '21 with Mfe-Mediaforeurope (Berlusconi) and the Ariston of Fabriano, then it was the turn of Iveco and Brembo .

In the second part of his tweet, Crosetto suggests his current dissatisfaction with a theme that could become central in the next European Championships: “It is time to do so by creating the conditions for positive, economic, fiscal, jurisdictional competition between nations. At least EU”.

This is followed by the rejoinder of the Bocconi professor in which he underlines the reasons why more and more Italian companies choose Holland: "Dear Guido, corporate law and the judicial system in Holland (much more than the slightest differences in tax rates) are examples of the “positive competition” that you yourself mention. Italian populism – of all colors – is on the contrary explicit in opposing the organizational models of international capitalism, and never misses an opportunity to flaunt it to naive voters, with wicked words and decrees. And then he comments: "It is the most effective recipe for accelerating the country's decline, but evidently the majority is fine with it." The controversy is served on the table, al dente.

This is a machine translation from Italian language of a post published on Start Magazine at the URL https://www.startmag.it/economia/crosetto-cuoce-lolandesina-barilla/ on Thu, 07 Sep 2023 09:08:03 +0000.