Fidcar, all about the French startup that will guide Stellantis customers
Stellantis relies on the French startup Fidcar for predictive after-sales marketing. All the details
The car manufacturer led by Carlos Tavares aims to increase the loyalty of its customers.
Today Stellantis & You, Sales and Services, the retail division of Stellantis born from the merger of Psa Retail (former retail division owned by groupe Psa) with Motor Village (former retail division owned by the FCA group) has started a partnership with Fidcar, start -up of the MotorK group, in the field of after-sales predictive marketing, which sees artificial intelligence at the service of personalizing customer relationships.
Predictive after-sales marketing is a tool designed to offer the customer targeted and timely solutions that match their vehicle's estimated condition and maintenance needs.
"Since its inception, Stellantis & You, Sales and Services has been actively engaged in the digital transformation of its businesses in order to improve its efficiency and drive business growth," commented Anne Abboud, Senior Vice President Stellantis & You, Sales and Services. “The test and learn approach implemented with Fidcar now allows us to offer personalized post-sales predictive marketing tools, promising in terms of conversion and retention, to the benefit of the satisfaction of our dealerships' customers,” he concluded.
All the details.
WHAT IS FIDCAR
Last autumn the MotorK group acquired Fidcar. Founded in Italy in 2010, the group develops SaaS solutions for the automotive retail sector and is listed on Euronext Amsterdam.
Specifically, on 8 October 2021 the Group had entered into separate definitive agreements for the acquisition of three businesses: Fidcar, Dapda and FranceProNet. The total consideration offered for the activities amounted to up to € 13.8 million in cash and shares. On 3 December MotorK announced the completion of the acquisition of Fidcar.
Founded in France in 2017, the startup provides loyalty and e-reputation solutions.
THE BUSINESS
In particular, Fidcar's predictive marketing solutions acquire information relating to the customer journey of customers and their vehicles. After that they archive them massively. They then analyze them through a company-owned AI-based solution. Fidcar is thus able to determine the preferences, habits and purchase path of consumers.
THE KEY MARKETS
The startup is currently active in four markets: France, Spain, UK and Belgium.
HOW THE PREDITIVE MARKETING DEVELOPED BY FIDCAR WITH STELLANTIS WORKS
Going into detail, the after-sales predictive marketing solution is based on two technologies: the "Fidcar Predict" solution, an artificial intelligence platform that allows you to predict and propose in real time after-sales offers that are perfectly suited to the needs of customers; the mobile application “Fidcar Check”, developed in collaboration with Stellantis & You, Sales and Services. This allows to significantly enrich the database that powers the Fidcar Predict platform, thus improving the relevance and quality of its results.
THE TEST PHASE AT THE STELLANTIS & YOU VILLENEUVE DEALER
To develop and test this predictive post-sales marketing tool in a customer-centered and user-centered approach, a test and co-development phase was conducted for almost a year at the Stellantis & You Villeneuve – d'Asc dealership ( agglomeration of Lille).
In light of the results that emerged from this testing phase in terms of customer satisfaction and ROI, Stellantis & You, Sales and Services and Fidcar have decided to transform this test into a global agreement, reads the joint note.
Finally, the after-sales predictive marketing solution will be implemented in the European dealerships of Stellantis & You, Sales and Services by the end of 2022.
This is a machine translation from Italian language of a post published on Start Magazine at the URL https://www.startmag.it/smartcity/fidcar-tutto-sulla-startup-francese-che-guidera-i-clienti-di-stellantis/ on Tue, 12 Apr 2022 10:59:47 +0000.