From scooters to B series rights. All Helbiz’s twists and turns
Helbiz, active in micro-mobility, debuts in TV rights and tries to conquer those of Serie B. Facts, names, numbers and scenarios
Helbiz on the pitch for Serie B rights.
The company, active in micro-mobility and protagonist of the merger with GreenVision Acquisition Corp, could broadcast all the matches of the next 3 seasons on OTT platforms (Over-The-Top, i.e. operating through the network), in co-exclusive with Sky.
All the details.
HELBIZ MEDIA
Heilbiz, as anticipated by Il Sole 24 Ore , has launched the Helbiz Media company, a new business unit that should exploit “the synergy between the world of micro-mobility and the world of media”.
THE ROLE OF MAMMI '(EX SKY)
The Helbiz Media unit, which will handle entertainment, advertising and international content distribution, will be led by Matteo Mammì as CEO of Hebiz Media.
THE DEBUT IN SERIES B
The new club has already made its debut and has entered the game, for Italy, to win the Ott rights of the Serie B championship for the next three seasons until 2023-2024.
The company could broadcast more than 390 games, 20 clubs, between regular seasons, playouts and playoffs and over 2.2 million fans. The maximum payout for Helbiz Media will be 16 million euros (in case no other participants show up).
HOW AND WHERE TO SEE THE MATCHES
The matches, through the Helbiz Live offer, will be broadcast through smartphones, tablets, PCs, smart TVs.
“All cutting edge technologies and consolidated infrastructures will be used in order to guarantee the highest quality standards,” said the company.
THE RETURN TO THE FOOTBALL OF PALELLA
The entry into Serie B represents for Salvatore Palella, founder and CEO of the group, a return to the past. After the start of a "first club that went wrong in northern Italy", Il Sole 24 Ore wrote in recent months, he had a "disastrous experience with Acireale Calcio". In 2018, Palella also launched a form of fundraising through the sale of cryptocurrency, but the adventure ended badly and a class action was launched on the issue, the Confindustria newspaper pointed out in the same article. Sicilian by birth, Palella has now lived in New York for years.
HELBIZ
The first great experience is Helbiz, a company active in the micro-mobility sector with a complete fleet of electric vehicles, including bicycles, scooters and scooters, accessible through a dedicated platform.
TOWARDS NASDAQ
Now the company aims at Nasdaq, thanks also to the merger with GreenVision, Spac listed on Nasdaq that deals with operating in the m & a market. The deal, expected for the second quarter of 2021, will in fact give life to Helbiz Inc., a new entity destined to enter the public capital market.
The transaction, explains a note, reflects a pro forma equity value for the new company of approximately 408 million. At the end of the operation Helbiz will have around $ 80 million in cash.
THE DEBATE AMONG THE JOURNALISTS OF THE SUN
From scooters to #football . #Helbiz (in addition to #Sky ) will also broadcast the #SerieB . Ott subscriptions to expand the core business of mobility. And also an agreement on rights abroad. To manage the game the former Sky Matteo Mammì. Today on @ sole24ore in #edicola #rassegnastampa pic.twitter.com/orhlJydlg3
– Andrea Biondi (@An_Bion) June 9, 2021
It remains to be seen with what money Helbiz will make the operation. And to remember the football experience of the founder of Helbiz, Salvatore Palella, in Acireale Calcio
– carlo festa (@carlopaolofesta) June 9, 2021
This is a machine translation from Italian language of a post published on Start Magazine at the URL https://www.startmag.it/innovazione/dai-monopattini-ai-diritti-della-serie-b-tutte-le-giravolte-di-helbiz/ on Wed, 09 Jun 2021 14:46:10 +0000.