Google tries again with Playables. Video games on Youtube?
Google tries a new sortie in the world of videogames: this time without dedicated consoles and infrastructures but taking advantage of its jewel: YouTube. What we know about Playables
On 18 January Stadia, Google's cloud console, ceased to exist : the shutdown of the servers has in fact transformed the cloud gaming platform into a plastic gamepad that is essentially useless for anyone who had the unfortunate idea of buying it. But from Mountain View they let it be known that they don't want to give up the video game sector, although the division between Sony, Nintendo and Microsoft has made that market impervious to the action of any other protagonist for several decades.
PLAYABLES, CONSOLE WITHOUT CONSOLE?
Too much money that Google has put on the plate to land in style in the sector. Too many to turn off the lights, roll down the shutters and pretend nothing ever happened. And so here, at least according to what was reported by the Wall Street Journal , there would be the intention to debut several features that Stadia has never had time to materialize with a completely new label: Playables.
PASSWORD: SAVINGS
This time we will save money: no dedicated interface, no ad hoc infrastructure, no console. Google intends to exploit what it already has at home, starting with YouTube, which Mountain View bought 17 years ago for about 1.65 billion dollars. The idea would be to give users the ability to instantly launch a game they're watching a trailer or livestream.
EVERYTHING BETS ON GOOGLE
YouTube constitutes a pool of users suitable for the market that Google continues to want to attack and would prevent the giant led by Sundar Pichai from skipping the very delicate step of setting up an ad hoc virtual community, given that it would draw from the thousands of channels that broadcast today on the videogame content platform.
WHERE TO PLAY?
The new feature in development will be available on PC, iOS and Android and would be currently in internal testing. The CEO of YouTube, Neal Mohan , sensing the pressure from other streaming platforms, appears determined to identify new, possible areas of growth for his site, especially in a period in which esports seem to no longer fascinate as they used to .
WHAT GOOGLE SAYS ABOUT PLAYABLES
When asked about it, Google neither confirmed nor denied: "Gaming has long been one of YouTube's interests and we are continuously experimenting with new features, but we have nothing to announce at this time," said a company spokesperson.
This is a machine translation from Italian language of a post published on Start Magazine at the URL https://www.startmag.it/economia-on-demand/google-ci-riprova-con-playables-videogiochi-su-youtube/ on Tue, 27 Jun 2023 06:33:52 +0000.