Google will pay Murdoch for WSJ, Times and Sun news
Historic agreement between Google and New Corp: the search engine giant will pay for the news. Murdoch's publishing group will receive "significant payments" to present the news in the Google News Showcase
Big G still gives in to the demands of publishing.
Google and Rupert Murdoch's News Corp have signed a " historic multi-year partnership " under which the Mountain View giant will pay the publisher to index articles in the Google News section.
Among the Murdoch Group publications that are part of the distribution agreement announced yesterday are the Wall Street Journal, Barron's, MarketWatch and the New York Post in the US, the Times , the Sunday Times and the Sun in the UK and various platforms between including The Australian, news.com.au and Sky News in Australia.
The deal comes as Australia prepares to adopt new legislation that will force web giants to pay for news content. This would be a first in the world.
And for one giant negotiating an agreement, another keeps the point. Facebook will restrict the sharing or viewing of Australian and international news content for publishers and individuals in Australia. The company announced this in a blog post hours after the announcement of the agreement between Google and News Corp.
All the details of the partnership between Big G and the Murdoch group.
WHAT DOES THE PARTNERSHIP BETWEEN GOOGLE AND NEWS CORP
The agreement, which has a duration of 3 years, also provides for the development of a subscription platform, the sharing of advertising revenues related to editorial content and collected through the search engine, investments in audio journalism and innovative video-journalism services. on Youtube.
According to Robert Thomson, CEO of News Corp, the deal will "have a positive impact on journalism around the world as we have strongly established that there must be recognition for quality journalism."
THE TERMS OF THE AGREEMENT
Google declined to share the terms of the deal, but News Corp's press release said it will receive "significant payments."
A SHARE OF ADVERTISING REVENUE
News Corp will receive an ad revenue share from Google.
GOOGLE NEWS SHOWCASE GROWS
Don Harrison, president of Google's global partnerships, said News Showcase now has deals with more than 500 publications around the world. The company hopes to "announce even more partnerships soon."
Last year Google announced its plans to license news and revealed a new product called News Showcase where publishers can independently curate and decide how to present their content on the platform. Google CEO Sundar Pichai has pledged to spend $ 1 billion over three years on this initiative and has reached deals with publishers in about a dozen countries.
WHAT OTHER MEDIA COMPANIES IN AUSTRALIA ARE DOING
Finally, News Corp. Chief Executive Robert Thomson thanked Australian officials in a statement, saying they "have been firm for their country and for journalism."
Google is therefore rushing to negotiate generous deals with large and small Australian media companies.
Australian treasurer Josh Frydenberg confirmed that the state-owned Australian Broadcasting Corp. is also in talks and plans to spend Google's revenue on regional journalism. "Negotiations are currently underway with all the major players and with the smaller players," said Frydenberg. "This – he added – will help support public interest journalism in this country for years to come".
Frydenberg said "none of these deals would exist" were it not for proposed legislation to create a so-called media bargaining code.
Leading Australian media organization Seven West Media has already reached a deal, while its rival Nine Entertainment is said to be close to their deal and Australian Broadcasting Corp. is in talks.
This is a machine translation from Italian language of a post published on Start Magazine at the URL https://www.startmag.it/innovazione/google-paghera-per-le-notizie-di-wsj-times-e-sun/ on Thu, 18 Feb 2021 05:37:19 +0000.