Here is who Mediaset gives up teleshopping

3 November 20203 years ago babelfish

The telesales division of Mediaset acquired by a consortium led by a former executive of the Mediaset group. All the details

Mediaset sells Mediashopping. The activity of telesales and e-commerce passes into the hands of a consortium led by Ortigia, with Marco Rosini, former commercial director of Mediaset Premium and manager of the Cologno Monzese group, as managing director.

All the details.

THE ASSIGNMENT

Mediaset. according to Radiocor , it sold the telesales division, a company spun off at the end of the summer with the aim of monetizing a non-core business. On that occasion, the Biscione valued the company, which holds the Aroma Vero brand, 855,000 euros, relying on a technical expertise.

THE COMPANY STRUCTURE

Mediashopping becomes the property of Med.ita, a consortium led by Ortigia Investimenti. Ortigia Investimenti will hold 51%. 30% will go to Luxury immobiliare and 14% will be owned by the CEO Marco Rosini, former commercial director of Mediaset Premium and executive of the Cologno Monzese group. Massimiliano Rega will have 5% and the powers for commercial development.

THE NUMBERS OF MEDIASHOPPING

The willingness to monetize a non-core business does not depend on the company's bad numbers. In 2019 the division achieved a turnover of 16.4 million euros, a slight increase on the previous year, with an operating margin close to one million euros. The company's business was facilitated by the lockdown, which favored an increase in distance sales.

ADVERTISING REMAINS ON MEDIASET CHANNELS

Ortigia and Luxury will leave Mediashopping teleshopping on Mediaset channels, as established in a contract with Publitalia.

This is a machine translation from Italian language of a post published on Start Magazine at the URL https://www.startmag.it/innovazione/ecco-a-chi-mediaset-molla-le-televendite/ on Tue, 03 Nov 2020 07:00:28 +0000.