Here’s how Poste launches itself on gas, electricity and e-commerce
All the next moves by Poste Italiane on energy and e-commerce
To the drop in correspondence, Poste Italiane is preparing a revolution in the name of e-commerce (also in the food sector) and an offer for the energy market.
In addition to digital payments, traditional savings management and motor liability insurance, development continues in the parcel sector with increasingly flexible deliveries.
Thus the evolution of Poste Italiane continues. And from the first half of 2022 the group will enter the energy sector with an offer of electricity and gas. As announced by the CEO Matteo Del Fante, at a hearing before the transport commission of the Chamber to present the industrial plan of Poste Italiane.
All the details.
ENTRY INTO THE LIGHT AND GAS SECTOR
Poste will try to expand its core business even further by entering the energy market.
“Arera has authorized 690 companies to sell electricity and 470 companies to sell gas. We believe there is room for us too. Many of the authorized operators often do not give guarantees of reliability. Where there are small fish that don't work, the entry of a big fish that plays clean helps the physiology of the market, ”said CEO Matteo Del Fante.
“Our arrival is viewed favorably, because many of those authorized do not give guarantees of reliability. We gradually believe that this can be an important offer for customers who already come to the Post Office for other services ”, added the number one of Poste Italiane.
HOW WILL THE POST OFFER BE
The group will present itself in 2022 "with an offer that is fair, competitive and easy to understand". Poste is thinking of a "100% green" gas and electricity offer, aiming to add 0.2 million customers in the year of launch, 1.1 million customers at the end of the plan, in 2024, and 1.5 million customers in 2025 ".
The break even of the new business is expected in 2024 while the positive EBIT is expected the following year. The project, writes Il Sole 24 Ore Radiocor Plus , will focus on proximity to the customer through the post office network, strengthening the relationship with the customer.
OBJECTIVE: "DOUBLE LOGISTICS VOLUMES"
After that, Poste “aims to double the volumes of logistics. We are currently the first logistics operator in e-commerce and second overall after Bartolini's French, although I believe that in 1-2 years the Amazon platform will become the first in B2C ”. “We have a customer base of 35 million, they are Italians who have services from the post office; 11 million Italians interact with Poste every day through a series of products, including the delivery of approximately 1 million parcels per day ”, underlined Del Fante.
In the coming years the group aims to grow in this sector in which Amazon plays a fundamental role.
THE RELATIONSHIP WITH AMAZON
“In the parcel market it is essential to work for Amazon, it is our main customer being the most important e-commerce platform” admitted the CEO of Poste.
But Del Fante also added “that Amazon is creating its own distribution network in Italy, and when it can do without Poste, today, tomorrow and the day after tomorrow it will”.
Reason why Poste must equip itself for a plan B, taking advantage of the company's widespread presence in the area. “It is one of our strengths, we will also enhance it through third-party networks, the points of support that some services provide, such as tobacconists and Eni service stations. 94% of Italians are at most five minutes away from an Italian post office, and this physical presence is the ideal base to accompany the digital life of our customers ".
A NEW SERVICE FOR E-COMMERCE SELLERS
Precisely in this direction, the group recently launched the “Choose You” service to customize parcel delivery on the go.
The Poste service is designed for e-commerce sellers who want to offer their customers more flexible and customizable deliveries. "After completing the online purchase – explains Poste in a note – the e-shopper receives a notification with the expected delivery date and, if he were not at home that day, he can change the date and place of delivery, according to your needs ".
RECONVERT THE WORK FORCE
"Having 60 thousand people in the company working in the post office, a sector on the verge of extinction and there being an exponential growth in e-commerce (99% of these are small packages that can be delivered by postman), it is therefore essential for Post use these workers, ”Del Fante said. The watchword therefore: reconvert the workforce "
Even in a previous hearing Del Fante had admitted that "We absolutely did not get distracted by the post, but unfortunately it is a bit the post that has been distracted from us".
"The data of 2019 – the CEO of Poste specified – which unfortunately will have worsened even more, tell us that we are about 40 mailings per capita per year: with a year of 52 weeks this means that every Italian citizen receives a correspondence every 10 days. It is difficult to keep a network in place when delivering a utility bill to us makes about 20 cents, and we do it every 10 days ”.
This is a machine translation from Italian language of a post published on Start Magazine at the URL https://www.startmag.it/economia/ecco-come-poste-si-lancia-su-gas-luce-ed-e-commerce/ on Sun, 19 Sep 2021 13:28:41 +0000.