Here’s how the Tata Group isn’t Indian with Amazon and Walmart
154 years of history, more than 100 companies active in 80 countries around the world and a collection of 103 billion dollars in the two-year period 2020-2021. These are the numbers of the Tata Group, which with its “super app” aims to give a hard time to competitors such as Amazon and Walmart. All the details
US-based Amazon and Walmart have a new rival. The multifaceted and sprawling Tata Group yesterday launched its long-awaited “super app” that offers everything from clothing to airline tickets, thus also entering the world of e-commerce.
WHO IS TATA GROUP AND WHAT IT DOES
Tata Group is one of the largest Indian private industrial groups headquartered in Mumbai. Founded in 1868 by the cotton entrepreneur Jamsethji Nasarwanji T., initially as a company in the textile sector, over the years it has extended its activities to the most varied production sectors.
The main companies of the group with 154 years of history range from electricity to steel production through telecommunications, cars (it is also the owner of the British luxury brand Jaguar Land Rover), chemicals and fertilizers, without disdaining non-alcoholic beverages. drinks, wristwatches, hotels and resorts.
The group has over 100 companies active in 80 countries around the world, for a total of approximately 220,000 employees. In the two-year period 2020-2021 "he made a lot of money", writes Reuters , with revenues of 103 billion dollars.
WHAT WILL THERE BE IN THE SUPER APP
What Tata Group did not yet have was an e-commerce app, but now it is ready to challenge not only two foreign giants like Amazon and Walmart but also the Jio platforms of compatriot Mukesh Ambani and it does so with a "super app", such as Reuters , Tech Crunch and, of course, Times of India called it.
Tata Neu, this is the chosen name, has been in the works "at least three years," according to Tech Crunch . It is a single platform that brings together the different brands of the group, including Westside for fashion, Air Asia for flights, Croma for electronics, the Taj hotel group, shopping on BigBasket and 1mg online pharmacy.
It also includes a payment service for loans and insurance.
THE AIM OF THE APP
"Our goal is to make Indian consumers' lives easier," Tata president N Chandrasekaran said on LinkedIn , adding that his joint venture airline Vistara and recently acquired Air India, as well as the brand of Titan watches will soon be available on the app.
REWARDS FOR CUSTOMER LOYALTY
Tata Neu, Reuters said , will also offer a cross-brand loyalty program where consumers can earn and redeem rewards while shopping on the app.
For example, to incentivize customers, the app offers NeuCoins as a reward, where each of these "coins" equals one rupee. A strategy that the company plans to extend to its various activities to phase out the various loyalty offers. There will also be cash backs and big discounts, as well as free shipping and early access to products.
If successful, Tech Crunch expects it to be the largest loyalty program in the country.
“The power of choice, seamless experience and loyalty will be at the heart of Tata Neu, delivering a great omnichannel experience to Indian consumers,” commented N Chandrasekaran.
HOW MUCH THE INDIAN E-RETAIL IS WORTH
“The Tata group – added the president of the company – is focused on the transformation of companies for the digital world”.
At stake, writes Tech Crunch , is the Indian e-retail market, which is estimated to be worth almost 150 billion dollars over the next four years, while according to the India Brand Equity Foundation quoted by Times of India , we talk about growth from 46.2 billion in 2020 to 111.40 forecast for 2025, up to 350 billion by 2030.
This is a machine translation from Italian language of a post published on Start Magazine at the URL https://www.startmag.it/innovazione/ecco-come-tata-group-non-fa-lindiana-con-amazon-e-walmart/ on Mon, 18 Apr 2022 05:25:13 +0000.