How and what do Italian lobbyists post?
What do Italian lobbyists post on social media? The in-depth analysis of Policy Maker
"The lobbies win", "the lobbies lose", "all the fault of the influence of the lobbies": recent history is full of last-minute amendments that change the history of the decrees. Lobbyists are increasingly able to influence public choices, but what is their presence on social networks? What do they write on Twitter and LinkedIn and what debates do they trigger? Who are the most followed Lobby companies? Are lobby and communication linked? What is their boundary, assuming it still exists today?
Apart from retweets and small days of absence due to the summer break, the different profiles of the lobbyist companies tell about government activities, parliamentary news, underline the importance of communication and training and re-propose events and direct events organized internally, in an extremely different and reaching different numbers of people.
Founded by Giampiero Zurlo, who is also President and CEO, Utopia , which on Twitter for example has 2,378 followers (data as of August 24, 2021), and is followed by 7,964 followers on LinkedIn, proposes events, direct and the debates organized by their studios, with the participation of politicians, journalists and experts, and the in-depth analyzes and comments published by Utopialab, political and otherwise. The useful Utopills, on the other hand, summarize and outline the decrees, laws and government news.
Reti , on the other hand, is less self-referential and, on Twitter (3,097 followers), reports on current events and regulatory innovations by re-proposing articles written by the major Italian and non-Italian newspapers. The strategy on LinkedIn (3,629 followers) is different, where the posts aim to bring to the attention of the public the events organized by the company, led by Giusi Gallotto and founded in 2000 by Massimo Micucci.
Fewer followers for the reality founded by Mariella Palazzolo, Telos (824 on LinkedIn and 1,603 on Twitter), which talks about geopolitics, social, politics and lobbying itself through interviews and insights published by Telos Primo Piano Scala C, videos and slides . On the social network of chirps it is possible to read a tribute to Dante Alighieri, for the 700th anniversary of his death: every day the appointment with "The word of Dante".
Also a lot of technology, Tlc, 5G, digitization and mobility in the posts and in-depth studies of Open Gate Italia , chaired by Paolo Mazzanti and led by CEO Laura Rovizzi. The company has 3,524 followers on Linkedin and 1,741 on Twitter: reports, chronicles of round tables, insights tell of how Italy restarts after the pandemic, of opportunities, new choices and their impact. In one of the last posts, Rovizzi's intervention on the consequences on the market, especially towards SMEs, of the European regulation of digital services is proposed.
Few posts have been published on the social pages of InRete , founded by Simone Dattoli, current CEO: on LinkedIn she is followed by 5,933 followers and on Twitter by 815. One of the latest posts tells about the Draghi Government team.
Sec Newgate, which just a few weeks ago announced the birth of Sec Newgate Italia (7,956 followers on LinkedIn and 573 on Twitter), a new company led by president Fiorenzo Tagliabue and CEO Paola Ambrosino. Distinct from the holding of the Group in which all the activities and resources to manage the business in our country converge. On social media, he talks about company news and initiatives, such as, among others, support for the Fondazione Italia Sociale campaign, Civic Places.
Political polls, economic points, decrees and regulations, parliamentary days and summaries of the measures are the themes of the posts that can be read on the LinkedIn pages (6,625 followers) and Twitter (4,638 followers) of Nomos , led by the Soncini family (Lucia Soncini is Chairman and Luca Soncini is CEO). Among the issues, which have been given particular attention in recent months, there is the PNRR , cybersecurity , justice reform.
Noesi is also very active on social media , reporting articles written by national newspapers, tells, analyzes and comments on the news on the subject of economy, energy, mobility, digitization and more. On the pages of LinkedIn (3,310 followers) and Twitter (816 followers) it is also possible to find the appointments of the Chamber and Senate. The Public Affairs & Lobbying company is headed by Claudio Sestili.
Similar social activities also for FB & Associati (1,416 followers on Twitter and 4,103 on LinkedIn), which through the sharing of articles analyzes, comments and talks about politics (and political ecology), parliamentary agenda, consequences of Covid-19, from health to social , and not only. There is no lack of an international outlook. The company, founded by Fabio Bistoncini, current president, carries out in-depth analyzes and analyzes of the most current issues: on FB Lab it is possible to read updates on the institutional policy of the moment, view and share summary sheets and analysis of the political scenario.
On the podium of LinkedIn we find with 8,689 followers Cattaneo Zanetto & Co with posts that in recent months have highlighted the dynamics of the political crisis, the influence of individual parties in the Draghi government and on the possible numbers in Parliament if one had voted with the Mattarellum. The company was founded by Alberto Cattaneo and Paolo Zanetto, to whom Claudia Pomposo who directs the Capitoline office has been added over time.
The profile of Comin & Partners is very dynamic, whose posts on LinkedIn (5,469 followers) tell of seminars and events, many of which organized by the same agency, in which we talk about how corporate communication is evolving, both in terms of models and in the contents, the potential (including tourism) of Italy and how the country can restart from sustainability, gender equality and digitization in this post-pandemic. Comin & Partners, led by the founder and president Gianluca Comin and by partners Elena Di Giovanni, Gianluca Giansante, Lelio Alfonso and Federico Fabretti, therefore, talks about itself through the social pages, touching on the interests and themes of its customers. On Twitter, where it boasts one of the highest numbers of followers among its colleagues (4,137), the company has chosen a more lively communication with posts of quotes on the importance of communication, a fundamental weapon of lobbyists. Many (perhaps, too many) self-referential posts, which confirm that social channels have increasingly turned into channels for promoting themselves.
(Article published on Policy Maker )
This is a machine translation from Italian language of a post published on Start Magazine at the URL https://www.startmag.it/economia/lobbisti-italiani-social-network/ on Sat, 28 Aug 2021 06:08:04 +0000.