How Italians use smartphones and TV. Agcom Report
In 2023, daily mobile data traffic grew by 21.7% on an annual basis and by 245% compared to 2019. The decline in publishing and TV ratings continues. What emerges from the latest Agcom Observatory on Communications
Boom in mobile data traffic in the last four years while Italians watch less TV and read fewer newspapers.
This is what emerges from the Agcom Communications Observatory published on 29 April and relating to the whole of 2023.
In particular, last year daily mobile data traffic grew on an annual basis by 21.7% and 245% compared to 2019. The average daily unit consumption in the January-December period can be estimated at approximately 0.78 GB , up by 21.1% compared to 2022 and by over 230% compared to the corresponding period of 2019.
Even on fixed networks, growth in data consumption continued: in terms of overall volume, daily traffic in 2023 grew by 15.6% on an annual basis, marking +120% compared to 2019. This is reflected in the daily traffic per broadband line; the unit consumption data, in fact, more than doubled in the period 2019-2023, going from 4.23 to 8.52 GB per line on average per day.
All the details.
TIM CONFIRMS ITSELF AS THE MAIN FIXED NETWORK OPERATOR FROM THE AGCOM PHOTOGRAPH
Once again Tim confirms itself as the largest operator with 38% of broadband and ultra-broadband accesses at the end of 2023, followed by Vodafone with 16.4% and by Wind Tre and Fastweb with 14.2% and 13% respectively, 7% regarding the competitive access framework. After which we find Tiscali (3.7%), Eolo (3.5%) and Sky (3.3%), "but it should be noted that the latter, among the main players on the market, is the one that has showed the greatest dynamism on an annual basis, gaining 0.8 percentage points” specifies the press release from the authority chaired by Giacomo Lasorella.
In the period under review, there was also a marked increase in performance in terms of marketed connection speed: lines with speeds equal to or greater than 100 Mbit/s rose from 40.3% at the end of 2019 to 73.4% in December 2023 It is worth highlighting the growth in the weight of lines marketed with transmission capacity =1GB/s, which went from 3.2 to 22.2% in the period 2019-2023.
ACCESS TO THE FTTC NETWORK IS DECREASING
Although decreasing on an annual basis (-475 thousand lines), FTTC accesses represent approximately 49% of the overall customer base. FTTH ones grew by 290 thousand units in the last quarter of the year and by 978 thousand on an annual basis, while compared to December 2019 the increase was 3.34 million lines. Fixed Wireless Access lines are increasing, albeit to a more limited extent (around 150 thousand units on an annual basis), which, at the end of December 2023, amounted to 2.11 million accesses. At the end of December, overall accesses in the fixed network showed a marginal decline (-16 thousand accesses) on a quarterly basis, settling at around 20.11 million lines.
COPPER LINES DECREASE
The farewell to copper lines continues. The latter decreased by approximately 186 thousand units on a quarterly basis and by 798 thousand compared to December 2022. In the last four years they have decreased by 5.72 million accesses. Overall broadband lines are estimated at approximately 18.95 million units, showing a slight increase on a quarterly basis (+22 thousand lines), and essentially unchanged on an annual basis.
ITALIANS WATCH LESS TV…
Moving on to the television sector, Agcom certifies the decline in audiences also at the end of the year.
In 2023 in the Italian television sector, the average daily audiences show, compared to 2022, a decline of 2.6% in the "whole day" (from 8.44 to 8.22 million viewers), and a similar trend (-2 .5%) is also recorded for the prime time slot (from 19.48 to 18.99 million viewers)
THE DECLINE IN DAILY PUBLISHING CONTINUES
Even the publishing sector is not doing any better, on the contrary.
Last year, on average, 1.41 million copies were sold daily, down on an annual basis by 8.8% and 32.8% compared to 2019. Newspapers sold in digital format continue to fail to meet the favor of the market, notes the Observatory: they have not recorded particularly significant changes on an annual basis (with an average of around 210 thousand copies per day) and are not particularly growing (+13.3%) compared to the corresponding value (180 thousand units daily) of 2019.
The sale of digital copies is more concentrated than paper copies: in 2023 the top five newspapers in the digital segment ( Corriere della Sera, La Repubblica , Il Sole 24Ore , Il Fatto Daily and La Stampa ), in fact, represent 60.4% of total copies sold. The corresponding value for the paper version (in this case the top five newspapers are Corriere della Sera, La Repubblica , La Gazzette dello Sport , La Stampa and Avvenire ) is instead equal to 33.6%.
US BIG TECH STANDS OUT AMONG ONLINE PLATFORMS ACCORDING TO THE AGCOM REPORT
Finally, according to the Agcom Observatory, analyzing the usage data of the main online platforms, in the month of December 2023 approximately 44.3 million unique users surfed the net, on average each for a total of 65 hours and 43 minutes .
The set of websites and applications referring to the big international players (Alphabet/Google, Meta/Facebook/Instagram, Amazon, Microsoft) are confirmed at the top of the ranking, followed by those of some of the main national publishing groups (Cairo Communication/Rcs Mediagroup, Gedi Publishing Group, Fininvest/Mondadori).
As regards the entire year, however, with reference to the trend of unique users of platforms that offer video on demand services exclusively for a fee, on average Netflix recorded approximately 8.7 million unique users in 2023, decreasing (- 1.6%) compared to 2022, followed by Amazon Prime Video with 6.7 million visitors (+3.1%) and Disney Plus, with on average over 3.5 million internet users.
This is a machine translation from Italian language of a post published on Start Magazine at the URL https://www.startmag.it/innovazione/come-gli-italiani-usano-smartphone-e-tv-report-agcom/ on Fri, 03 May 2024 06:04:12 +0000.