Jony Ive, who is the super designer who leaves Apple
A story that lasted 30 years, made of genius and creativity, alongside Steve Jobs to create some of the best-selling and desired objects by millions of people. Jony Ive, the designer of the first brightly colored iMacs and many other iconic products leaves Apple. Facts, curiosities and rumors
Divorce at Apple. Jony Ive, one of the most famous designers in the world, the one who designed iPhone and MacBook, after 30 years will no longer collaborate with the Cupertino giant .
The news is reported by the New York Times , according to which the two parties have ended the consultancy agreement.
THE BEGINNING OF SEPARATION
Ive, as The Verge recalls, left Apple in 2019 to start an independent design company called LoveFrom. At the time, CEO Tim Cook said in a press release that he was looking forward to working with Ive "for many years".
At that time, the designer had signed a multi-year contract worth over $ 100 million with Big Tech which, according to well-informed people quoted by NYT , made Apple LoveFrom's flagship customer. However, the deal restricted Ive from taking jobs that the iPhone maker deemed competitive.
THE BACKSCENE AND THE BREAK
“In recent weeks, in view of the renewal of the contract, the parties have decided not to extend it – reports the NYT -. Some Apple executives had wondered how much the company paid Ive and got frustrated after many of its designers left to join Ive's studio. Also, according to them, Ive wanted to have the freedom to hire customers without Apple's authorization. "
If in 2019 it was a separation, now the story between Ive and Apple is really over.
Furthermore, the newspaper says that, even before leaving Apple in June 2019, Ive was disappointed by Cook who, with the growth of the company, had preferred to focus more on business than on the genius and revolution brought about by design.
In July 2019, Cook called the story of Ive's frustration at Apple "absurd", arguing that it "distorts relationships, decisions and events."
THE TIME IVE SAVED APPLE FROM BANKRUPTCY
Born and raised outside London, Ive joined Apple in 1992 and assumed leadership of the design team. In 1997, the NYT recalls, the company was on the verge of bankruptcy when Steve Jobs hired Ive's team to design the iMac, the colorful and iconic “fastest-selling” desktop.
THE RELATIONSHIP WITH STEVE JOBS
This creation, writes the NYT , "has revived Apple's business" and "made Ive the closest collaborator of Jobs", who told his biographer: "He is not just a designer, he has more operational power than anyone. other in Apple, except me ”.
IPOD HEADPHONES, TOUCH SCREEN AND MUCH MORE
But Ive, in addition to helping define every rounded corner of the iPhones, also developed the white iPod earbuds , supported the creation of touch-screen technology, and spearheaded the development of the Apple Watch, the only new product category of the iPhones. recent years, which, while not achieving the hoped-for success, last year, earned the company 38 billion dollars.
Moreover, after the ouster of Scott Forstall, Ive was also put in charge of the software design, giving life to a radically different look for iOS 7, defined at the time byThe Verge "the best and the worst at the same time" .
WHAT WILL HAPPEN NOW
Now, the NYT reports, the design teams will be overseen by chief operating officer Jeff Williams, along with Evans Hankey for industrial design and Alan Dye for that software.
Ive's LoveFrom, on the other hand, will continue to work with clients such as Airbnb and Ferrari, and the designer will also continue his work with the Sustainable Markets Initiative, the non-profit organization run by Prince Charles that deals with climate change.
This is a machine translation from Italian language of a post published on Start Magazine at the URL https://www.startmag.it/innovazione/jony-ive-chi-e-il-super-designer-che-lascia-apple/ on Thu, 14 Jul 2022 08:06:58 +0000.