Not just Europeans. All the flaws of Sky
Technical thuds during the European Championships. Painful staff cuts. Competition from Dazn-Tim. The exit of Ibarra. And not only. What's happening to Sky? Facts, names and numbers
Technical thud on Saturday 19 June for Sky Sport in the final of Spain-Poland, match of the second day of the group stage of Euro 2020. At minute 91, in the midst of recovery and the decisive phase of the match, the channel signal was completely missed . Blue screen for Sky subscribers, with the overlay that reads “We apologize for the interruption”. Leo Di Bello also apologized at the opening of the post-game studio: "We apologize for the disservice".
In reality, the problem, which was solved only when the match was over, did not concern only the Spain-Poland broadcast, it was noted: “All the live broadcasts on air at that time, including SkyTg24, were suddenly blown up. For about twenty minutes all the channels that broadcast live events such as Formula E, the US Open in golf, the 6 Nations under 20 rugby were suddenly "switched off" and, to remedy the 'black', they were sent the network's promos are continuously on the air, in a mocking loop for subscribers ”.
But there are not only technical flaws to characterize Sky recently. Here are the latest news, not very positive, at Sky.
THE EXIT OF IBARRA GREETS SKY ITALIA
Sky Italia CEO Maximo Ibarra will leave the group at the end of July.
Ibarra will be the new CEO of Engineering . “I am thrilled to join Engineering, the Italian champion of digital transformation and development of proprietary software solutions and platforms for the enterprise market”, announced Ibarra in recent days .
ALSO LEAVES MACCANICO IN SKY ITALIA
And for a new professional challenge, Nicola Maccanico, Sky Italia executive vice president programming, said goodbye to pay TV. Maccanico was called by the Minister of Culture Dario Franceschini to fill the role of CEO of the Istituto Luce-Cinecittà.
Franceschini considers him "the right man" to hold the new office, also thanks to his familiarity and knowledge of the city of Rome.
PAINFUL STAFF CUTS
Those of the top management are not the only goodbyes that Sky Italia will have to say. The company, in recent days, has announced cuts for 2,500 / 3,000 employees out of 11 thousand. The exits will affect both internal personnel, equal to 5,000 units and external personnel, which amount to approximately 6,000 employees. The layoffs will be spread over the next, until 2024.
THE RENOVATION PLAN
The cuts will be implemented as part of the four-year transformation plan 2021-24, which should lead Sky to total savings of 300 million euros. To achieve the goal, the company plans to centralize certain functions at the group level and simplify operations through greater use of digital technology. A rationalization of the activities is also foreseen, with a greater concentration on those with greater added value, such as the Sky Original TV series, and on the Sky Q and Now platforms.
MORE COMPETITION
That of Sky seems to be a forced choice. In recent years, Pay TV has seen competition grow dramatically: from Amazon Prime to Netflix, whose content use proposal puts traditional business models under pressure.
TV RIGHTS AND SERIES A
Sky, in reality, is also called to deal with Dazn, who in recent weeks has won the broadcasting rights of Serie A, snatching them from the subsidiary of Comcast.
Dazn, this is how the A games will be seen on Timvision
This is a machine translation from Italian language of a post published on Start Magazine at the URL https://www.startmag.it/economia/sky-europei/ on Mon, 21 Jun 2021 09:14:08 +0000.