Not just WeTaxi, MooneyGo and UnipolMovie: how mobility apps move in Italy with Pnnr funds

22 October 20237 months ago babelfish

What is the MaaS project and what do the MaaS operators, among which there is also Aci Infomobility (led by Geronimo La Russa). All the details

Rome, Naples and Turin are the three leaders of the project financed with PNRR funds which aims to integrate multiple modes of transport, such as e-bikes, buses, car sharing, public and private transport, through " digital intermediation platforms ", which combine various functionality and guarantee different travel alternatives. The purpose of the MaaS project is to allow users to plan, book and pay for more services based on their needs.

MOBILITY AS SERVICE: THE 40 MILLION EURO PROJECT

The National Recovery and Resilience Plan (PNRR) has allocated a total of 40 million euros to the project, in addition to 16.9 million allocated by the Complementary Fund. Furthermore, “Mobility as a Service for Italy” is part of the broader “Digital Italy 2026” strategy and includes 3 lines of intervention:

Experiment with MaaS in the territories;
Create an open platform (called “Data Sharing and Service Repository Facilities – DS&SRF);
Strengthen the digital dimension of public transport for the diffusion of MaaS in the selected territories.

THE MAAS TRIAL IN ROME

The trial began in Rome last July and will involve 10 thousand citizens, by November, who can apply through the questionnaire published on romamobilita.it. In a single platform, a smartphone app, "experimental citizens" can manage travel around the city, integrating public transport and shared vehicles, paying in full electronically.

The application was developed by the collaboration between Roma Servizi per la Mobilità and the digital tech company Almaviva. “Service mobility, so-called MaaS, is among the new mobility models that are establishing themselves globally – said Smeraldo Fiorentini, General Director of Transportation & Logistics Almaviva -. The objective, especially in large metropolitan areas – he explains – is to encourage the use of collective means of transport that are more sustainable for the city, and therefore for the environment, instead of the private car”.

The experiment involved residents, students and tourists, following the guidelines dictated by the MIT, and the eight MaaS operators took part: Aci Infomobility, Envision, urbanNext, MooneyGo, Tabnet, UnipolMove, Movevision, Wetaxi. The experimentation will last a year, and the platform should be available to all citizens by the Jubilee of 2025. But let's see who the MaaS operators are and what they do.

ACI INFOMOBILITY SPA: MAAS OPERATOR

ACI Infomobility SpA ., is a company that operates in the infomobility sector on behalf of the Automobile Club of Italy. ACI Infomobility SpA, with a share capital of 210 thousand euros, is responsible for organizing, coordinating and providing assistance and dissemination services, in real time, of news regarding mobility. Since April 2020, the president of ACI Infomobility has been the lawyer Antonino Geronimo La Russa, son of the president of the Senate. The Eng. Francesco Mazzone is General Director of ACI Infomobility, and of ACI Global, an ACI company dedicated to assistance to ACI Members.

WETAXI: FROM STARTUP TO COMPANY THAT AIMS TO BECOME EVER BIGGER

Among the 8 MaaS operators is Wetaxi, a company founded in 2015 as a spinoff of the Polytechnic of Turin but today it is active in dozens of Italian cities. Thanks to the collaboration with TaxiTorino, Wetaxi was the first application in Europe to introduce real-time shared taxis to the market, and the first to bring the transparency of the Maximum Guaranteed Fare to Italy. The company, created to support innovation in the world of taxi drivers, has today added different activities, from paying for parking to purchasing tickets for local transport. Wetaxi, with a share capital of 27,432.79 euros, is led by the CEO Massimiliano Curto, among the founders together with Luca Gobbato and Ignazio Chiappone. Last July, the company closed an investment round worth a total of two million euros: one million euros came from Cdp Venture Capital through its Rilancio Fund. Azimut Libera Impresa which invested 750 thousand euros here together with a group of historic Piedmontese members such as the Investors Club led by Giancarlo Rocchietti and the Merlo family from Cuneo plus other Piedmontese financiers with a total chip of 375 thousand euros.

MASS OPERATOR: THE ENVISION PROTOCOL

Among the MaaS partners there is also Envision, a protocol, a rating system dedicated to the design and construction of sustainable infrastructures. The Envision protocol, born in the United States in 2012 from the collaboration between ISI, the Institute for Sustainable Infrastructure and the Zofnass Program for Sustainable Infrastructure, was imported into Italy by ICMQ. The Institute for certification and quality branding for construction products and services is a non-profit association to which numerous trade associations belong. The Institute , founded in 1988, is headed by Eng. Lorenzo Orsenigo with the role of President and General Director, and Eng. Roberto Garbuglio as Operations Director. ICMQ has created the website www.envisionitalia.it which details the 65 sustainability criteria (credits), divided into 5 categories (quality of life, leadership, resource allocation, natural world, climate and resilience) of which the protocol is made up .

URBANNEXT: FROM ARCHITECTURE TO SUSTAINABLE MOBILITY

UbanNext is a consultancy and communications company founded in 2015 by Actar Publishers, a publishing house based in New York and Barcelona, with over 30 years of experience in publishing architecture, urban planning and landscape architecture books. UrbanNext combines the IT world with communication and the design of new urban spaces with the creation of Urbi, the "URBI" sharing mobility app. In June 2022 Telepass acquires 70% of URBANnext SA. “Urbi is a subsidiary of the Telepass group, on whose behalf we follow the mobility service part by integrating different operators, from micro mobility to urban and extra-urban mobility – says Marco Cavone , CEO of Urbi -: we have classic services such as bicycles, scooters up to trains, taxis and public transport. Overall we integrate 12 different types of mobility. These are not 12 operators but precisely 12 different categories of services that we make available to customers through our product. The company is very active in the field of mobility even though we are less than 20 people, mostly developers. We are currently present in 33 European cities." Urbi, as mentioned, is 70% controlled by Telepass, 25% by lastminute.com and 5% by its founders.

MOEVISION: THE MAAS OPERATOR CONSULTING COMPANY

Movesion is a company active in the field of sustainable mobility and corporate welfare. It deals with providing services and technological solutions to companies with the declared aim of "revolutionizing the transport habits of people in the company and improving mobility in cities". Movesion's services range from the supply of technological supports created by the IT team and the consultancy service of the engineering team in the mobility sector. The CEO of Moevision is Claudio Petrocelli , recently included in the top 100 of Italian managers by Forbes, Simone Carrarini is Chief Revenue Officer & Partner and Co-Founder together with Petrocelli of Moevision, while Valerio Pedico is the Chief Operating & Financial Officer. It boasts many important clients: Abi, Accenture, Adecco, Armani, Eni, Engineering, Intesa Sanpaolo, Kering, Santander, Wind, Societe Generale, Unipol, Subito, Sky, Lottomatica, Iren, Ducati, Enel. Among the Public Administrations, it collaborates with the Municipalities of Bari, Florence, Rome, Foggia, Lecce, Parma, Pescara and with Roma Mobilità and the Agenzia Mobilità Ambiente Territorio.

MOONEY GO THE MONEY AND MYCICERO APP

MooneyGo, the app born from the experience of Mooney and myCicero, is also a MaaS operator. The numbers make MooneyGo the app with the widest range of integrated mobility services in Italy: 2 million registered users, more than 300 municipalities covered, 600 mobility operators involved in almost 5,000 Italian municipalities. MooneyGo allows you to pay for parking on blue lines, purchase tickets and passes for buses, the metro and other means of transport such as trains and coaches but also shared scooters, as well as book taxis and pay electronic tolls. In January 2020, Mooney was born from the union of SisalPay and Banca 5, the Italian fintech with a share capital of 10,050,000.00 euros. The company (Money Group Spa) also controls Mooney Servizi SpA, a single shareholder company, with a share capital of 8,549,999.00 euros and Mooney SpA, another single shareholder company. Mooney is controlled by Enel and Intesa Sanpaolo, through the companies Enel X and Isybank. The company has over 20 million customers, approximately 260 million transactions per year, over 500 payment services and agreements with more than 100 partner companies. The company has a management with a strong female presence. Stefania Gentile is the Chief Executive Officer, Filipa Jorge Ramos the Legal & Corporate Affairs Director, Roberto Taddei the Administration, Finance & Control Director, Fabrizia Candelo the People, Culture & Organization Director, Alberto Gechele-Gualterio the Products Design & Development Director, Paolo Tripodina the Sales Director, Matteo Concas the Digital, Innovation & Experience Director, Elena Mazzotti the Operations Director, Carlotta Saltini the Brand, Marketing & Communication Director and Francesca D'Ignazio the Marketing Data Intelligence Director.

THE MAAS OPERATOR: TABNET AND UNIPOLMOVE

TABNET is an App for Android and iOS that allows paid parking and the purchase of travel tickets created by Servizi in Rete , a company founded in 2006 and specialized in the distribution and sale of telephone top-ups, travel tickets and other products for tobacconists, controlled by the Italian Tobacconists Federation. UnipolMove , on the other hand, is the electronic toll offered by Unipolsai, the insurance company of the Unipol Group , and created by UnipolTech , the technological division of the Unipol group active in the "telematic market, intercepting innovation trends at birth". UnipolTech , with a share capital of five million euros, is led by CEO Giacomo Lovati and general manager Paola Carrea.

This is a machine translation from Italian language of a post published on Start Magazine at the URL https://www.startmag.it/smartcity/non-solo-wetaxi-e-mycicero-come-si-muovono-le-app-di-mobilita-in-italia/ on Sun, 22 Oct 2023 05:01:26 +0000.