Not only Vodafone. Here are Dazn’s latest grueling balls
Vodafone, Tim, stew and advertising: this is what Dazn has yet to solve on the Serie A football matches on TV
While the Serie A football teams have taken a few more days to decide on match times, Dazn is forced to take the field (better in court) against Vodafone.
All the details.
WHAT HAPPENS BETWEEN DAZN AND VODAFONE
Let's start with the issues with Vodafone. Dazn, a company that belongs to Access Industries, intends to terminate the contract that binds it to Vodafone (the Dazn app is on Vodafone TV ), until August 2022.
WHAT DAZN CONTESTS
The official reason why the OTT is ready to close relations with the company led, in Italy, by Aldo Bisio is that, according to what Dazn herself wrote in a letter dated March 12, Vodafone did not wait for Dazn before giving the off to two Vodafone TV advertising campaigns in February.
THE EXCLUSIVE TO TIM
An excuse, according to the telecommunications company.
The real motivation would be the exclusivity signed with Tim (who partly finances the purchase of the broadcasting rights of the Serie A). In the event that the contract with Vodafone ends naturally, writes Il Sole 24 Ore, what the CEO Tim Luigi Gubitosi said during the conference call for the quarterly report of the group, or that "the agreement with is covered from Nda, a confidentiality clause, but we can say that it is similar to that with Disney. So we are the only telco that can distribute subscriptions ”.
THE APPEAL OF VODAFONE
And that is why, on April 27, Vodafone, assisted by the Dentons law firm, decided to go to court, filing a precautionary appeal to protect the contract.
THE ITALIAN COURT PASSES THE BALL TO THE ENGLISH COURT
On April 29, the Italian Court set a hearing on May 31, in which, however, he declared himself incompetent for "lack of jurisdiction". In practice, the Court has passed the ball to a judge in the UK, where Dazn is based (and to which the OT refers any judicial problem).
THE SERIES A LEAGUE AND FOOTBALL STEW
This is not the only answer Dazn awaits.
The final decision of the League on the new Serie A match times should arrive next week. In fact, at the meeting on 7 June, the clubs first gave the green light to the stew (10 games at 10 different times), with 13 votes in favor (they voted against Genoa, Bologna, Sassuolo, Spezia, Sampdoria and Rome). Salernitana was not allowed to vote on the issue of Lotito's timeshare), but the decision was later revoked.
THE CONCERN OF OTHER SPORTS
A possible stew, however, also worries other sports.
The president of the Italian Basketball Federation (Fip), Gianni Petrucci, said: "football is king, it wants to occupy all possible spaces" and that he wrote "to the Undersecretary for Sport, Valentina Vezzali, that this situation is unsustainable for all other sports ".
THE QUESTION OF ADVERTISING
Among the questions still open there is also that of the advertising business.
MF-Milano Finanza , in recent days revealed that the OTT had decided to take a step back and to fully manage the collection of Serie A commercials, which should lead to revenues of 80-90 million per year. Now it seems that, according to Il Sole , that the company aims at entrusting the advertising sales for Serie A to an external concessionaire and not to the internal one. At stake would be Sky Media, Cairo and Publitalia (Mediaset).
This is a machine translation from Italian language of a post published on Start Magazine at the URL https://www.startmag.it/economia/tutte-le-grane-pallonare-di-dazn/ on Wed, 09 Jun 2021 10:05:39 +0000.