Password, because Netflix exalts the family
Netflix has started cracking down on password sharing. Only users of the same family will be able to use the same code. For those who do not live under the same roof with subscribers there is an additional cost
Love in the Time of Password Sharing is now out of print for Netflix.
The popular streaming service has put an end to the sharing of passwords outside the home. The Los Gatos-based video streaming companysaid on Tuesday it is now sending emails to all subscribers who share passwords with people outside their household, as part of a long-planned move to limit password sharing. .
“Your Netflix account is for you and for the people you live with: your family,” the email reads, along with options for how to share the account. So extra users will have to pay an additional cost.
Netflix previously turned a blind eye to password sharing because it was fueling growth. “Love is sharing a password,” the company tweeted in 2017, asThe Verge recalls. However, the company announced last year it would crack down on password sharing because it hurts its bottom line by estimating that more than 100 million households worldwide share an account.
The platform began cracking down on password sharing in several countries earlier this year, including Canada, New Zealand, Portugal and Spain. And now the crackdown on “password sharing” comes for everyone else.
All the details.
THE COMMUNICATION OF THE VIDEO STREAMING COMPANY
”Your Netflix account is for one household only – you and those living with you. All the people who are part of your household can watch Netflix wherever they want (at home, on the go, on vacation) and take advantage of new features such as Transfer profile and Manage access and devices” but those who are “extra users” will have to pay an additional cost of €4.99/month”.
This was announced by Netflix that starting today will start sending an explanation email to subscribers in Italy who share their Netflix account outside their own household.
PASSWORD SHARING WITHIN HOUSEHOLD ONLY FOR NETFLIX
Your Netflix family, according to the company, is set up based on where you watch Netflix on a TV and what IP address that device uses. This location can be reset by using the app on a TV or device connected to a TV by choosing to confirm or update your family and by responding to a verification link sent to your account email address or phone number.
“We use information such as IP addresses, device IDs and account activity to determine if a device signed in to your account is part of your Netflix family. We do not collect GPS data to try to determine the exact physical location of your devices.
THE STRATEGY
In recent years there have been rumors about the end of password sharing and Netflix has explored ways to crack down on it, but this time the Los Gatos platform is serious, as announced last December. The company is struggling as streaming competition is heating up with the likes of Disney Plus and Amazon Prime Video: In April 2022, Netflix reported its first loss of subscribers in more than a decade.
But Netflix reported a net increase of 1.75 million global streaming subscribers in the first quarter this past April, nearly 5 percent more than the same period a year earlier, though less than the more than 3 million expected by analysts at Netflix. Wall Street. In its quarterly results presentation, the company explained that it has seen a "cancel reaction in every market when we break the news" on the paid sharing option, but then sees "an increase in acquisitions and revenue."
The crackdown on password sharing is just one of many levers the company has pulled to get back on a growth course,The Verge again recalls. It has also introduced an advertising plan, which has nearly 5 million active users worldwide and has invested heavily in games as an extra perk for subscribers.
This is a machine translation from Italian language of a post published on Start Magazine at the URL https://www.startmag.it/economia-on-demand/password-perche-netflix-esalta-la-famiglia/ on Wed, 24 May 2023 09:58:31 +0000.