Prisa, here’s how Vivendi challenges Mediaset also in Spain
All Vivendi's moves and aims in Spain and beyond with Prisa. Fiorina Capozzi's article
While waiting to find the square on the Italian adventure, Vivendi grows in Spain, a market in which Mediaset has been present for some time with the generalist TVs Telecinco and Cuatro. The French media group, which is headed by financier Vincent Bolloré, announced that it had increased its stake in the publishing company Prisa to 9.9 per cent.
HERE ARE THE MOVES OF VIVENDI IN SPAIN ON PRISA
The communication came just three days after the French company, a partner in Italy of Tim and Mediaset , had announced that it had acquired 7.6% of the Spanish company that owns the newspaper El Pais and publisher Santillana. And who also owns 20% of the capital of the company to which the Le Monde group belongs, controlled by Matthieu Pigasse and Xavier Niel, the billionaire owner of the Iliad telephone company.
WHAT DID LIVE ABOUT PRISA
"The decision to invest in Prisa is part of Vivendi's strategy to strengthen itself as a global content, media and communications group and to expand its Spanish-language market in Europe, Latin America and the United States", an official statement explained. of the Vivendi group, backed in the operation by the Amber fund , Vivendi's ally in the match for control of the French publishing house Lagardère.
HOW TO MOVE YOU LIVE IN SPAIN
Since the beginning of his publishing adventure in 2004, and even before becoming a partner of Vivendi, Bolloré had expressed his desire to create a “Latin media company” with solid roots in France. And, in fact, the project went on. Albeit with some heavy setbacks such as the Italian dossier in which Vivendi is losing about 3 billion.
THE PROBLEMS OF LIVING WITH MEDIASET
However, the problems with Mediaset have not prevented the French group from growing, reaching today a capitalization of almost 29 billion against the 2.4 billion of the media group headed by the Berlusconi family. It is in this scenario that the Prisa operation takes place.
THE WORDS OF A BANKER
With Vivendi that can count on 6 billion to invest, obtained by selling 20% of Universal Music Group to the Chinese Tencent. “There is great attention on the market to understand how Vivendi will invest this money – explains a French banker – Bolloré never does things by chance. Evidently he saw an excellent opportunity in Prisa. Furthermore, this move makes him a cumbersome partner in the capital of Le Monde . We will have to see what Niel thinks about it, who, like him, has big interests in Italy ”.
WHAT THE WORLDS HAVE WRITTEN
The game has therefore just begun. In Spain and beyond. “For the French group that will have to and will have an administrator appointed to the board, a presence in Prisa represents an ideal observation post on the Spanish audiovisual landscape,” a source close to the dossier explained to the newspaper Le Monde . And that is in that market in which Mediaset has been successfully at the forefront for years.
This is a machine translation from Italian language of a post published on Start Magazine at the URL https://www.startmag.it/economia/prisa-ecco-come-vivendi-sfida-mediaset-anche-in-spagna/ on Mon, 25 Jan 2021 11:33:25 +0000.