Seven Invicta backpacks buy Mitama (Incall) stationery
The historic group of backpacks for the Seven-Invicta school finalizes the purchase of the majority package of Incall, a retailer for the large distribution of stationery products known above all for the Mitama brand
For the return to school , the Seven-Invicta backpacks team up with the Mitama stationery.
The Seven Group, manufacturer of the well-known Invicta brand backpacks, controlled by Green Arrow Capital, has acquired 75% of Incall, a historic company from Jesi specialized in the sale of stationery products to large-scale distribution, in particular with its own Mitama label. The latter is present in all product categories in the paper-stationery and back-to-school world, with a focus on quality and eco-sustainability.
“I am pleased to have successfully completed this operation. With the acquisition we are approaching our first milestone of 100 million in aggregate revenues ”commented Aldo Di Stasio, CEO of the Seven Group.
All the details.
THE SEVEN-INVICTA (GREEN ARROW CAPITAL) OPERATION WITH MITAMA (INCALL)
With the operation, the group controlled by Green Arrow Capital (headed by Luisa Todini and Eugenio de Blasio) aims to continue its growth plan by consolidating on the domestic and foreign market and strengthening it in new sales channels.
In particular, the Incall operation – reads a note – will allow the group to compete "on a market 5 times larger than the one currently presided over and broaden the range of consumers, thanks to the diversification of the product portfolio and the strengthening of capacity 'distribution both in the mass market and in the retail channels ”.
THE TARGET
Therefore, the group expects to close 2022 with a turnover of close to 100 million euros and a pro-forma ebitda of over 13 million, in line with the growth objectives set with the entry into the capital of Green Arrow. Capital which took place in 2018.
GROWTH OF THE SEVEN GROUP
Founded by the Di Stasio family in 1973 and based in Leini (Turin), the Seven group with the Seven, Invicta and SJ Gang brands is a leader in the vack to school sector with a market share of 60%.
The group has revenues of around 50 million euros and is now aiming for 100 million.
In 2006 Seven bought its main competitor Invicta from Diadora for around 30 million euros, thus strengthening its position in the Italian and international backpack market.
In September 2018, with the aim of growing on international markets, the Di Stasio brothers decided to bring in a financial partner, Green Arrow Capital sgr, an investment fund chaired by Luisa Todini and led by Eugenio de Blasio. In the transaction, worth 70 million, the fund bought 55% of the Seven-Invicta group. The remaining 45% is held – reported Bebeez – by three of the seven Di Stasio brothers (hence the name Seven), historical shareholders of the company, all reinvestors in the new controlling newco: Aldo Di Stasio (which increases its stake to 25% ), Bruno Di Stasio (10%) and Roberto Di Stasio (10%).
This is a machine translation from Italian language of a post published on Start Magazine at the URL https://www.startmag.it/economia/gli-zaini-seven-invicta-acquistano-la-cancelleria-mitama-incall/ on Fri, 09 Sep 2022 11:39:46 +0000.