Sky, Dazn and Tim, who will win and who will lose on football TV rights
The Serie A League has awarded Dazn the TV rights of the Serie A championship for the three-year period 2021-2024. All the details (and the positive effects for the Tim share on the Stock Exchange)
Yes day for Tim at Piazza Affari: the group's stock, an hour and a half before the end of the week, earns more than 3.5%.
To push the title, well in tune from the morning thanks to the positions taken on the single network, was the assignment of the TV rights of the Serie A football to Dazn , which on the match has the tlc group chaired by Salvatore Rossi as its partner and led by the CEO, Luigi Gubitosi.
Since in 1993 the phenomenon of pay TV landed in Italy, Sky (and before its ancestor Telepiù) have always been a reference for the transmission of sporting events, in particular of our local championship.
This figure frames the weight of the decision of the Lega assembly which, with 16 votes in favor and 4 against, opted to assign package 1 for the three-year period 2021-2024 (266 exclusive matches on satellite, digital terrestrial and internet) and package 3 (114 games in co-exclusive on the internet with whoever wins package 2) of the call to Dazn for about 840 million per season.
The English broadcaster therefore ensures all ten matches of each championship day, seven exclusively and 3 shared with whoever wins the auction for package 2.
The news was not welcomed as a bolt from the blue, in fact already from the last league assembly the preference of the clubs for the offer of Dazn, economically more advantageous, had emerged, but still there were no votes to reach at least 14, quorum required for approval.
In fact, Sky had put 750 million on the plate for package 1 by leveraging the historical relationship between Serie A and the Comcast company, but the Serie A presidents preferred to accept the offer of the English streaming platform.
As far as we know, 16 clubs voted in favor of this proposal and 4 against (Genoa, Crotone, Sampdoria and Sassuolo) and the necessary quorum was 14.
Sky is considering whether to appeal against the assignment to Dazn. In any case – underlines Gazzetta.it – package 2, that of the co-exclusive of 3 races, still remains to be assigned. For this segment the Comcast broadcaster had offered 70 million per season, the sum with the 840 of Dazn would make 910 million, significantly lower than the 973 collected on average in 2018-21.
This is a machine translation from Italian language of a post published on Start Magazine at the URL https://www.startmag.it/economia/sky-dazn-e-tim-chi-vincera-e-chi-perdera-sui-diritti-tv-del-calcio/ on Fri, 26 Mar 2021 15:27:52 +0000.