Super Siri coming soon? Apple is also working on artificial intelligence
Apple would be ready to invest a billion dollars a year in the study and development of generative artificial intelligence algorithms. Will Cupertino be able to bridge the gap that separates it from its rivals?
Among all the tech giants, until now it was the only one to have kept aside in the race to create the most performing artificial intelligence, but now Apple also seems determined to enter the competition to participate in the battle on AI.
WHAT THE APPLE CEO SAID ABOUT ARTIFICIAL INTELLIGENCE
This despite the words of CEO Tim Cook suggesting that the Group did not intend to include it among the priorities of its industrial plan. In fact, let's not forget that Cupertino's number 1, presenting the quarterly report at the end of winter, said: "Artificial Intelligence is a precious treasure that has great potential but must be managed with caution because it can become a problem for those who exploit it and for those who use it for personal purposes".
THE CHANGE OF PACE
But apparently the recent moves of its rivals have convinced the bitten Apple company to review its strategies. According to CNBC , which takes up an in-depth analysis by Bloomberg , Apple would be ready to invest a billion dollars a year in the study and development of generative artificial intelligence algorithms.
The goal of the Cupertino giant would be to recover the ground lost so far compared to its rivals, both national and foreign, which as is well known in recent times have already taken steps to launch new creations and artificial intelligence functions.
Among the most active in the sector, which has never been so effervescent, are Google, Microsoft and Amazon. The latter a few weeks ago put 4 billion into the former Anthropic startup founded by Dario and Daniela Amodei (in which Google and the former cryptocurrency king Sam Bankman-Fried are also betting).
DOUBTS ABOUT THE FIGURES
If you think about the 4 billion of Amazon's latest investment, or the 11 billion that Microsoft has channeled into the OpenAi engine responsible for ChatGpt, the money put on the table by Apple for the development of new forms of artificial intelligence still appears a few. In short, the amount would be yet another proof of the fact that Cupertino continues to remain rather lukewarm in the face of the AI sirens.
APPLE'S TASK FORCE ON ARTIFICIAL INTELLIGENCE
In any case, for CNBC and Bloomberg , the company founded by Steve Jobs would have foreseen an ad hoc task force led by the senior vice president of machine learning and artificial intelligence strategy, John Giannandrea , the senior vice president of software engineering , Craig Federighi , and the head of services, Eddy Cue .
Apple's team of experts would be working on a language model that will be implemented with the launch of iOS 18. And it would be finalizing a chatbot, code-named Apple GPT, which as the name suggests (which obviously will not be maintained once on the market), appears to be in direct competition with OpenAI's ChatGPT.
SUPER SIRI?
But, above all, work would be in full swing on a new version of the iPhone home virtual assistant, Siri, finally enhanced by intelligent automation (it has lagged far behind other virtual assistants such as Amazon Alexa and Google Assistant): it should arrive in our smartphones by next year, coinciding with the release of the iPhone 16.
Again according to journalistic rumours, Apple's goal is to feed the algorithms to integrate artificial intelligence and its functions so as to also exploit them in the Messages App and above all in Apple Music.
Apple Music itself must fill the gap that has been created with Spotify which, thanks to its partnership with OpenAI, allows the user to create automatic playlists. Furthermore, from the leaked information, Cupertino is also considering the possibility of implementing Xcode with artificial intelligence, so that it can assist app developers, along the lines of existing services such as Microsoft's GitHub Copilot.
HALLOWEEN DATE?
Perhaps we will know something more in the curious presentation event called " Scary Fast ", which will be held, as the name suggests, on Halloween evening: October 30th at 5pm Californian time, 1am on October 31st on our side.
Judging by the format (virtual only, no keynote) and the time (very inconvenient for the West), it seems like an event reserved only for the United States or in any case a harbinger of uninteresting news. But Cupertino could deny it with facts also because news could be revealed on the 24-inch iMac and on new 14 and 16-inch MacBook Pro models, which are especially important if they host the new generation of the Apple Silicon SoC of the "M" series.
This is a machine translation from Italian language of a post published on Start Magazine at the URL https://www.startmag.it/innovazione/super-siri-in-arrivo-anche-apple-al-lavoro-sullintelligenza-artificiale/ on Wed, 25 Oct 2023 10:41:13 +0000.