That’s why Twitter launches Blue, tweets on subscription
Dorsey's company has announced the launch of Twitter Blue, its first paid service, with which customers will get exclusive features. For now only for users from Canada and Australia
Paid chirps on arrival.
Twitter kicks off with the new “Twitter Blue”, a paid service that will offer subscribers exclusive features, including the option to cancel tweets, and which will initially be available in Australia and Canada.
“We will listen to the comments and create even more features and benefits for our subscribers over time,” stressed the company led by Jack Dorsey, ensuring that the free version of Twitter will not disappear in any case.
“This subscription offering is simply intended to add advanced and complementary features to the existing Twitter experience for those who wish to do so,” the company said.
Currently, Twitter has not announced when the service will be available in the United States or other countries.
"And for those who are wondering, no, free Twitter is not going away and never will", comments the company reiterating that the platform can always be used for free.
THE TWITTER BLUE SERVICE
The platform explains that it has registered the need for more functionality by people who use Twitter very frequently. “This is about to change. We have taken this feedback to heart and are developing and iterating on a solution that will give people who use Twitter the most of what they are looking for. " Thus was born the paid service.
The service will be launched in Canada and Australia at a price of $ 3.49 and $ 4.49 per month, respectively.
According to media reports, 'Twitter Blue' will be available in the United States at the end of the year at a price of $ 2.99 per month.
FEE FEATURES
Among the paid features, there will be Bookmark Folders, to organize saved tweets, and Reader Mode, to make it easier to read long 'threads'. Subscribers will also have access to additional benefits, such as customizable icons on their device's home screen and different color themes. They will also have access to dedicated customer support.
Also expected Undo Tweet, which will allow within a certain time limit, up to 30 seconds, to 'fix' a tweet.
NO, IT IS STILL NOT POSSIBLE TO EDIT A PUBLISHED TWEET
In fact, it will not be a modification of the tweets published, a feature often requested by users, but it will allow users to see a preview of the tweets and edit them before publication.
THE STRATEGY OF JACK DORSEY
It is the company's first attempt to move to a paid service, to try to diversify revenue.
It's part of the company's broader plan to reduce reliance on ad revenue as the only source of revenue. For now, ads account for more than 86% of revenue, according to its first quarter figures.
As Twitter has struggled to grow its user base over the years, it has more recently started trying to generate more money from the dedicated users it has. These plans will include offering tools to creators, including the upcoming Super Follow and Twitter Blue subscription.
The social media company set goals earlier this year to accelerate the rate at which it launches new products. It hopes to reach 315 million monetizable daily active users by the end of 2023 and double its annual revenue to $ 7.5 billion by the end of 2023.
This is a machine translation from Italian language of a post published on Start Magazine at the URL https://www.startmag.it/innovazione/perche-twitter-lancia-blue-cinguettii-su-abbonamento/ on Fri, 04 Jun 2021 05:21:08 +0000.