The summer in which Barbie, Beyoncé and Taylor Swift revolutionized the economy
“Who rules the world? The girls” sang Beyoncé and she wasn't wrong at all. Together with her, who managed to raise inflation in Sweden, Taylor Swift has become a case study for economists and Barbie is the symbol of the SHEconomy. This is why, according to analysts, the future of the economy is female
Although the gender gap in the world will be closed in the not very close 2154 , three women this summer are marking the rise of the SHEconomy , or a female-led economy in which the economic power of women is increasing, with repercussions on all sectors as well as on the reshaping of the economy itself.
Taylor Swift has won everything, her tour is about to exceed one billion and 400 million dollars in collections, setting an absolute record and driving the American GDP; Beyoncé's announcement of her concert in Stockholm has fueled inflation in Sweden and Barbie is, as expected , smashing the box office.
Analyst advice? Invest in companies that speak to women and are run by women, but also in companies with responsible policies and support women's financial empowerment. You will not regret it.
TAYLOR SWIFT, A CASE STUDY FOR ECONOMISTS
At thirty-three she became the first female artist to have four albums in the US top 10 simultaneously, her latest Eras tour in 146 stadiums is only sold out and even the most expensive tickets (they can exceed $3,000) are snapped up in the tour minutes after their online release. The site to buy them, Ticketmaster even crashed: the company had in fact prepared for 1.5 million fans, but discovered that 15 million were connected.
For each concert tickets are sold for 14 million dollars and, according to forecasts, Eras should collect over 1 billion and 400 million dollars, another world record. Furthermore, the Common Sense Institute calculated that “Taylor Swift's entire US tour could generate total spending of $4.6 billion, higher than the GDP of 35 countries”.
Numbers that, writes The Conversation , “have caused such an uproar that even economists of the caliber of Nobel laureate Paul Krugman have spoken out on the matter”.
And it doesn't end there. Swift, in addition to singing and being a manager of herself, is also talked about for her generosity. Whether it's marketing or really his good heart that many vouch for, the artist recently gave a check for $100,000 each to truckers who toured the United States carrying equipment and materials for his tour. , at least according to what was declared by one of the two transport companies that accompanied the singer.
WHAT BEYONCÉ HAS TO DO WITH SWEDISH INFLATION
Beyoncé, or Queen B, revenge pop icon before Shakira, Selena Gomez and Miley Cyrus (but not Swift, who also has this primacy) is the symbol of the independent woman despite a cumbersome (and faithless) husband like Jay-Z.
At this year's Grammys, winning 5 statuettes and bringing the Grammys obtained to 32, she became the most awarded artist of all time, and also confirmed herself as queen of rights in her acceptance speech aimed in particular at the LGBTQ + community.
But the news that is making her talk about the economy concerns instead the announcement of her new world tour. In fact, in June, it was enough for her to say that she would stop in Stockholm to cause a surge in the prices of hotels and restaurants in the Swedish capital, causing the country to register higher than expected inflation rates. This was stated by the economists of Danske Bank, the main bank in Denmark.
BARBIE TURNS ECONOMY INTO SHECONOMY
Finally, her. Barbie, the character of summer 2023. But above all the director of the film Greta Gerwig and the producer and actress Margot Robbie. As Finimize writes, “this isn't just a pop culture phenomenon: it's a sign of the rise of the SHEconomy ”.
And as such she is also the symbol of the woman who doesn't hate men but who is emotionally and financially independent from Ken, who can buy a house or a car without needing a Ken Sugar Daddy, who (fortunately) disappeared from Mattel's production.
The film, with heralded success, was renamed Barbillion less than three weeks after its release because it exceeded one billion in receipts globally, crowning Gerwig as the first woman in cinema history to shoot a film that exceeds this figure.
WHAT ANALYST SAY
According to Finimize analysts, this revolution should not be underestimated either by companies – and not only by those of fashion or beauty but also by those who provide mortgages, healthcare and financial services – nor by investors.
Taking into account that there are more and more educated, single, career-focused women with greater purchasing power, analysts predict that the world wealth controlled by women will increase significantly. If today we are talking about more than 10,000 billion dollars in the United States alone, in the next decade it is estimated that it will triple.
In fact, despite the strong disparities between the loans granted to men and women, the latter, with their startups or companies, are making the numbers: "Just think of Kim Kardashian with her 4 billion dollar Skims shapewear line in the United States or Kiran Mazumdar-Shaw's $6 billion Biocon Biologics in India."
These are just a few famous success stories, creating jobs, setting new trends and reshaping the business landscape, but according to analysts, their number is expected to grow.
This is a machine translation from Italian language of a post published on Start Magazine at the URL https://www.startmag.it/economia/lestate-in-cui-barbie-beyonce-e-taylor-swift-hanno-rivoluzionato-economia/ on Sun, 20 Aug 2023 05:52:35 +0000.