TikTok and Meta are playing it right
Besieged in the USA, TikTok does not seem to want to give up space to the competition and is challenging the American Instagram (Meta) and YouTube (Google) with longer videos and new features. But Zuckerberg's group does not stand by and is preparing for a counterattack
Sniffed with suspicion by almost all Western chancelleries who fear it could cause malware and Trojans to germinate in the cell phones of those who install it (including public employees), cornered by American politics which could take the unprecedented decision to ban it from the country if the Chinese ByteDance will not sell it to US counterparts (as an appetizer, TikTok executives in the United States were burdened with multimillion-dollar tax burdens on shares they failed to sell), the never-domo social network from Beijing has decided to openly challenge the American Meta and his Instagram.
WHAT WE KNOW ABOUT TIKTOK NOTES
According to rumors leaked thanks to the work of the inevitable geeks, the Bytedance team would be working on TikTok Notes, a new platform which, targeting the Instagram reels so loved by very young people (and therefore a source of income via advertising for Meta) will allow the sharing of images and texts, complete with the insertion of captions to the shared photos.
THE CHALLENGE BETWEEN TIKTOK AND META
That TikTok wants to launch an all-out challenge to Meta (i.e. mainly to Instagram, in fact Facebook is now exclusively in the hands of the so-called 'boomers') was said by the company itself, overcoming the traditional reluctance, in an interview with TechCrunch .
Naturally, the rumors about TikTok Notes were not given substance but the Chinese company nevertheless admitted that it is working to broaden the audience, exploring new possibilities of engagement for creators and traditional users.
TIKTOK SHEETS SKIN?
TikTok's intention is clear not to fossilize on short videos, an aspect which however has allowed it to make inroads into an immense audience of very young users, examining a variety of contents. With the inclusion of longer videos, the Chinese social network could, for example, rival YouTube from the Alphabet group (Google).
THE META REPLICA
Meta for its part will not stand still and watch. At the beginning of the month, our compatriot Alessandro Paluzzi, a reverse engineering expert who has already demonstrated several times that he is able to spot changes in social media in advance by finding traces in the codes of functions under development, shared a screenshot on which anticipates the arrival of Blend on Instagram, a function designed to allow “Reels recommendations based on shared Reels and user interests”.
In short, a group Reel, along the lines of the group playlists already tested for several years by the Swedish Spotify. Not only. Meta, probably in an attempt to modernize the Facebook audience, is working to ensure that all videos , including Facebook Live and long-lasting ones, will soon be presented in a full-screen and vertical format. The blocked format therefore disappears after years, depending on whether the video was designed to be enjoyed from a computer or smartphone, in favor of an adaptive format.
This is a machine translation from Italian language of a post published on Start Magazine at the URL https://www.startmag.it/innovazione/tiktok-e-meta-se-le-suonano-di-santa-ragione/ on Wed, 10 Apr 2024 12:43:27 +0000.