Tim, what will change after the end of the exclusive with Dazn for Serie A
Tim renegotiates the football streaming agreement with Dazn: Serie A will no longer be visible only on Timvision. Does Sky rejoice?
Pending the kick-off of the new football championship season, an agreement has been reached between Dazn and Tim on Serie A.
Tim has agreed to review its partnership with Dazn, giving up the exclusive right to distribute the video streaming app in Italy in exchange for a lower fee.
According to Il Sole 24 Ore , only the ok from Tim's board would be missing, which would lead the championship to be visible no longer only on Timvision.
Last year the tlc group led today by Pietro Labriola had entered into a distribution partnership with Dazn, which had secured the national broadcasting rights for Serie A football. Tim has agreed to pay an annual fee of over € 340 million in exchange for Dazn's exclusive video content platform Timvision, in a deal that spans three Serie A seasons.
The terms of the new contract will be discussed today at a meeting of Tim's board along with the second quarter results.
The renegotiation of the agreement with Tim would pave the way for Dazn to forge partnerships with other pay-TV operators. First of all Sky Italia.
All the details.
TIM'S PARTNERSHIP WITH DAZN
Last year the two companies signed a technical and financial alliance for the three-year period 2021-2024 in order to broadcast the Serie A football championship matches, the rights of which cost a good 840 million euros.
However, as Startmag reported last November, “The revenues, for Tim, are below expectations, hence the need to review the terms of the agreement. Tim aims to find a more profitable agreement, especially after the profit warning and the results obtained in the third quarter ”.
This prompted the company, led by CEO Pietro Labriola, to seek a renegotiation of the contract on a less expensive basis. Not only that, the partnership also ended up in the sights of the Agcm. As calcioefinanza recalls, in June "the Antitrust rejected the commitments of Tim and Dazn relating to the investigation launched last year on the agreements for watching Serie A matches. Agreements that would limit competition with respect to other operators".
ENTER THE SKY FIELD?
And the end of the exclusive with Tim would allow the Dazn app to be enjoyed through other set top boxes and not just Tim's. According to press rumors, Dazn is already in the final negotiations to host the contents of the video app on the Sky platform.
Since last year, the Comcast media company has had 3 "co-exclusive" games, while in the last three years the top league was broadcast by both Sky and Dazn with exclusive games, but with Sky acting as dominus (7 match).
“The agreement between Dazn and Sky should also bring the Dazn app to Sky Q and to channels within the Sky platform. And to watch Serie A you would need a single decoder, always subscribing to Dazn. Furthermore, the agreement between the pay operators could favor the Lega di A: it is ready to offer the market the pay package of highlights ”writes the Corriere .
This is a machine translation from Italian language of a post published on Start Magazine at the URL https://www.startmag.it/economia/tim-dazn-serie-a/ on Wed, 03 Aug 2022 14:29:13 +0000.